SI Programs

U.S. consumers spend more time on Facebook than any other online property – and smart brands have carefully curated their fan base, presence and participation there.

We offer a full-featured Facebook Storefront that enables our clients to place their products directly into a Facebook Tab and Application – so that those fans can browse, buy and share. Often, a storefront like this is created for a seasonal catalog or showcase.

This is a great way to drive social product discovery, and also generate additional sales for featured products.

Your Facebook Wall is the center of your fans’ attention. With our unique In-Stream Purchase module, you can promote a product through a highly customized Wall Post, and allow fans to buy right there.

In contrast to some of the other Wall tools available today, our In-Stream Purchase module offers a number of advanced features:

• Real-time inventory checks, avoiding frustrating stock-outs
• Cross-promotion of multiple products in a collection
• Secure check-out via SSL in a PCI Level 1 environment

One of the best ways to show your brand advocates that you appreciate their attention – and build value for your business – is through a Social Product Launch program.

We work with our clients to create launch programs that give brands’ Fans & Followers early or exclusive access to new products – and maximize the momentum generated.

Beyond the amplification and acceleration this offers for new product introduction, our clients are also finding it also results in significant referral purchases.

Different customers are motivated in different ways. Just as some place a premium on early product access or VIP discounts – some respond quickly to sharing incentives.

By offering “points” and “status” for reviewing a product, sharing an opinion or posting about their purchase – brands can significantly increase the social momentum generated by their customers.

Popular social content sites, such as Yelp and TripAdvisor, proved the effectiveness of such “game-ification” approaches to participation, and they work for social commerce as well.

Everyone appreciates being treated like a VIP, and our clients are finding that their social customers are particularly motivated by exclusive offers.

This could mean “Fan-only offers” or social promotions – but it could also mean giving early access to a new product or offering a “sneak peak” at an upcoming collection. The right kind of VIP program depends on your brand.

Some clients have even created VIP-only stores on their .com sites (similar to “members-only” sales), where they foster increased participation and sharing by loyal customers.

Social Commerce doesn’t just happen in Facebook. In fact, the biggest opportunity for brands to drive awareness, discovery and referral is often by adding social shopping features to their existing .Com eCommerce experience.

Our social shopping tools extend beyond the standard Like buttons and social plug-ins – allowing brands to truly “treat customers like they know them.” By leveraging available Open Graph data from Facebook, and matching it with the segmentation and personalization tools in our Social Commerce Platform, our client are able to create true social shopping experiences on their existing eCommerce sites.