One of the best ways to show your brand advocates that you appreciate their attention – and build value for your business – is through a Social Product Launch program.
We work with our clients to create launch programs that give brands’ Fans & Followers early or exclusive access to new products – and maximize the momentum generated.
Beyond the amplification and acceleration this offers for new product introduction, our clients are also finding it also results in significant referral purchases.
U.S. consumers spend more time on social media sites than any other online property – and smart brands have carefully curated their fan base, presence and participation there.
We offer a full-featured Social Product Showcase that enables our clients to place their products directly into Facebook, a social microsite or a mobile-optimized website – so that those fans can browse, buy and share. Often, a storefront like this is created for seasonal, celebrity and curated collections and back-to-school or holiday campaigns.
This is a great way to drive social product discovery and also generate additional sales for featured products.
Your Facebook Wall is the center of your fans’ attention. With our unique In-Stream Purchase module, you can promote a product through a highly customized Wall Post, and allow fans to buy right there.
In contrast to some of the other Wall tools available today, our In-Stream Purchase module offers a number of advanced features:
According to Forrester Research, 37% of American adults are “always addressable”, meaning they access the internet many times a day from 3 or more devices and multiple physical locations. It was 11% last year. Facebook says that 40% of their traffic is from a mobile device and recently, social surpassed gaming to take the lead in what people do on smartphones.
While all of the ShopIgniter social retail experiences can manifest themselves on mobile-optimized websites, we’re also focused on mobile-specific promotions you can run easily and repeatedly to drive sharing and build your communities.
Social Commerce doesn’t just happen in Facebook. In fact, the biggest opportunity for brands to drive awareness, discovery and referral is often by adding social shopping features to their existing .Com eCommerce experience.
Our social shopping tools extend beyond the standard Like buttons and social plug-ins – allowing brands to truly “treat customers like they know them.” By leveraging available Open Graph data from Facebook, and matching it with the segmentation and personalization tools in our Social Commerce Platform, our client are able to create true social shopping experiences on their existing eCommerce sites.
Different customers are motivated in different ways. Just as some place a premium on early product access or VIP discounts – some respond quickly to sharing incentives.
By offering “points” and “status” for reviewing a product, sharing an opinion or posting about their purchase – brands can significantly increase the social momentum generated by their customers.
Popular social content sites, such as Yelp and TripAdvisor, proved the effectiveness of such “game-ification” approaches to participation, and they work for social commerce as well.