SI Performance

Not all social customers carry the same influence. Some customers are more participatory than others, some have more friends, and some engage deeply with certain product categories – but not at all with others.

ShopIgniter calculates a Commerce Influence score for every customer that participates in an experience – based on not only their social engagement, purchase and sharing – but also the resulting participation from their friends. This allows brands to target their promotional and rewards incentives to the customers who are likely to act as their most effective advocates within a given program.

The ShopIgniter Social Commerce Platform includes built-in metrics for reach, revenue and sharing of our social commerce experiences.

Beyond overall sales & revenue from their social commerce efforts, our clients are often most focused on understanding which discovery, sharing and referral tactics were most effective among their customer segments.

One of the most actionable areas of social insight is our Commerce Influence metric, which identifies clients’ most influential customers.

The ShopIgniter platform can be rapidly configured and customized to support clients’ specific social commerce programs and business rules.

Our Professional Services team is also very experienced in the planning, development and management of integrations between our platform and our clients’ existing eCommerce platforms – typically their customer, product and inventory systems.

In cases where specific product or customer information needs to be imported, exported or formatted to support the experience – our team assists with that as well.

Driving customer participation is the key to success in a social commerce program – whether that participation is focused on discovery, commenting, rating or sharing.

Based on our work creating programs with a wide variety of brands, our Professional Services team works with clients and their agencies to architect highly effective experiences.

This includes working with our clients on user flows, wireframes and design templates that we know represent best practices for various types of social commerce programs.

As many of our clients are running multiple social commerce programs and experiences across the social web and their .com eCommerce store, they often turn to ShopIgniter for assistance in the ongoing management of these programs.

Depending on our clients’ social commerce teams and experience level, we can provide a range of assistance from “help-as-needed” to ongoing turnkey program management and optimization services.