Portland, OR – April 15, 2013 – ShopIgniter, the company that is transforming how brands advertise to social + mobile consumers, announced today a significant update to its flagship Igniter platform, enabling marketers to create, manage and measure rich social media advertising campaigns directly in consumers’ social streams. An end-to-end enterprise platform, Igniter boosts reach, frequency and consumer engagement deep into the marketing funnel – from discovery and engagement to sharing, product consideration and lead generation. With Igniter, brands like Whole Foods, Target, GoPro, Sony Music, Levi’s and Lenovo are driving real and sustained brand and business value from social media.
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