In-Stream Retailing
Summary
Your customers are spending more and more time in their social media “streams”. To truly capture attention and deliver value, brands must provide not only content and conversation but compelling product and commerce experiences as well.
Our In-Stream Retailing solution offers a repeatable and cost-effective way to maximize return on your social commerce investments – and it’s based on proven best-practices. Many of our customers use in-stream purchasing to get their best products in front of their best customers, to accelerate product launch campaigns, to promote their curated product showcases and spotlights or to liquidate dead stock. In-stream retailing can be used across your product lifecycle.
Campaign Overview
Our clients come to us to create, manage, amplify and measure their in-stream retailing campaigns. Here’s how:
- Choose 5-10 of your best products to feature
- Work with our design team to create your customized wall post
- Work with our integration team to connect to your existing eCommerce system or let us manage transactions. Regardless, we ensure the highest PCI Level 1 security compliance
- Set your in-stream launch calendar – we recommend a product a week – and get moving
Why It Works
Our In-Stream Retailing solution drives significantly more momentum and sales than a “passive” product promotion approach such as just posting to Facebook and Twitter and linking back to your .com. Here’s why,
Exclusivity – In-streams for fans create prestige & social status
Experience – Great social experiences build loyalty
Easy Purchase – Customers expect easy purchase where ever they are
Implementation
Our design team works directly with you to develop a rich and repeatable in-stream retail experience template. We enable real-time inventory checks and any other integrations with your current eCommerce system (we have many partnerships). Lastly, we schedule and launch.
Once configured, you’re able to create, manage, amplify and measure future in-stream retail campaigns on your own or other Experiences more easily.