The ShopIgniter Blog

Social Is the Next Great Direct Response Channel

Mobile and social are the most important user trends in our world and as such, are where the next great direct response opportunities are emerging.

ShopIgniter Selected As Radian6 Buddy Media Social Studio Partner

We’re excited to announce today that we’ve been selected as a partner application in the Radian6 Buddy Media Social Studio. As part of the Salesforce ExactTarget Marketing Cloud, this world-class solution delivers collaborative social content marketing, social engagement, publishing and analytics.

Social Is Defining the Future of Consumer CRM

If you’re anything like me, you’ve read more than your fair share of articles about how email puts social media marketing to shame when it comes to driving e-commerce conversions. Yet, this sentiment grossly oversimplifies the value of social media to direct marketers and fails to put it into a lens where the true value […]

The POV: How Facebook Balances Content and Advertising In Your News Feed

Q:  While daily users continues to increase, so too does marketer interest in Facebook as a direct response and advertising platform. How can Facebook continue to balance getting ads seen with controlling advertising inventory and still growing revenue at current rates? 

Facebook is Giving Your Data Back. Take It.

By now, we all know that organic reach on Facebook has plummeted and many social media consultants and community managers are struggling to apply last week’s strategies to this week’s realities.

The POV: Moves From Google and Yahoo Confirm The Slow Death Of Display Advertising

Google and Yahoo have been changing up their advertising offerings in some pretty big ways.