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real-time-marketing

3 Rules of Thumb for Real-Time Marketing Success

With hundreds of millions of daily active users on social sites like Facebook, Twitter, Vine, Instagram and Snapchat engaging fans with relevant creative and shareable content is a strategic necessity for all brands. While daily posting can be effective, wedging your brand into trending topics or events – real-time marketing – can be both effective and exhilarating.

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Shopping on Tablet

The Evolution Of Retail In 2014

Originally published in RetailTouchpoints

2014 will be a REALLY interesting year in the tumultuous evolution of technology’s impact on retailing. Note I said evolution, not revolution. Megatrends like social and mobile will enable a new set of challenges and opportunities for retailers. While some may be the beginning of revolutions, it’s too early to tell.

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mobile-customer-journey

THE POV: How To Become An Expert In The Mobile Customer Journey

With the holiday shopping season officially behind us, we’re seeing many reports and surveys surface that aim to provide a peak into shopper habits and intentions. And in that vein, for this week’s The POV with Matt Compton, we asked,

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shutterstock_advertising

Digital Ads: How Facebook, Google, And Twitter Target Us

The promise of digital media in online advertising is the ability to reach the right people with the right message at the right time. Facebook, Google, and Twitter are all jockeying for the hearts and minds of customers and advertisers alike. But there are big differences in what they’re doing and how useful their understanding of their users may be to advertisers.

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Ad Tech Innovation 2014

THE POV: Is ad tech innovation set to explode in 2014?

A few weeks past, we asked Matt Compton his prognostication for social advertising in 2014. And now with the new year upon us, this week we asked,

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New Years Resolutions

THE POV: 6 New Years Resolutions Social Media Marketers Should Make For 2014

In between appetizers, cocktails and football, I sat down with Matt to reflect on 2013 and look ahead to 2014. Here are the top insights he shared for this week’s The POV,

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Using Social + Email

5 Reasons to Capture Emails in Social

Originally published on ClickZ

 

Regardless of whether we’re posting to fans and followers or advertising to key target audiences, moving social mobile consumers from their news feed directly on to the path to purchase has proven difficult.

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board-matt

THE POV: 5 Predictions For What’s Up For Social Advertising In 2014

This is the first (of many) question and answer discussions with Matt Compton, our esteemed CEO. Each week, we’ll ask him one hard-hitting question and detail his point-of-view here on the ShopIgniter blog. The best part about it is that the questions come from readers, like you.

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Urban Outfitters Wish List Contest

How Urban Outfitters Could Step Up Their (Already Well-Practiced) Game With Social Rich Media This Holiday Season

With Thanksgiving behind us, the Holiday season is officially here. OFFICIALLY here! And, for those of you who celebrated early, I (and the folks at SNL) have a message: Thanksgiving Comes First.

Ok, now that that’s out of the way…

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success-baby

2014: The Year of Social
Performance Marketing

Originally published on ClickZ

Wow, 2013 has been another amazing, fast-moving year in digital marketing, ending with the Twitter IPO and what’s looking like a record holiday season.

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