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May 20, 2013 By Chad Giron

Content Czar or Content by Committee?

Who doesn’t love Altimeter Group, right? Low cost (FREE!), high-quality research on relevant industry trends. Plus Susan Etlinger is just, like, the nicest. In an April 25th report entitled Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise analyst Rebecca Lieb takes on – you guessed it – different ways [...]
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Blog Article
April 18, 2013 By Justin Kistner

66% of Facebook’s news feed ad dollars will be spent on rich media and video posts by 2015

I’m making a prediction: 66% of Facebook’s news feed ad dollars will be spent on rich media and video posts by 2015. Honestly, this prediction is pretty much cheating. All I did was look at the Forrester numbers for this year’s US display ad market, which is already 66% rich media and video. Facebook’s display ad [...]
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Blog Article
April 5, 2013 By Chad Giron

Invasion of The Phone Snatchers – Facebook Home (And What It Means For You)

Facebook Home inserts itself between you and every non-Facebook thing you might want to do with your phone. – Farhad Manjoo, Slate.com
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Blog Article
February 21, 2013 By Chad Giron

The 10 Commandments of Content Marketing

When Moses (or, in the picture above, a dashing Charlton Heston) came down from Mt. Sinai with the Ten Commandments, he wasn’t just trying to share “the word of God” with his people, he was also just trying to share some guidelines to help them get through the day. Life wandering in the desert for the children of Israel was hard, people!

Now, I don’t pretend to be Yahweh, or Charlton Heston, but I do think that the items below offer some good, common-sense tips for navigating the day in and day out challenges of content
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Blog Article
February 11, 2013 By Marko Z Muellner

Content or Context – Which Is King?

Originally published in ClickZ

I’m a digital marketing nerd. I’m deeply fascinated by the intensely dynamic environment we work in where consumer trends change daily and marketers are always a few (or many) steps behind.
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Content or Context – Which Is King?

February 11, 2013 By Marko Z Muellner

Originally published in ClickZ

I’m a digital marketing nerd. I’m deeply fascinated by the intensely dynamic environment we work in where consumer trends change daily and marketers are always a few (or many) steps behind.

The New Facebook Card – Welcome to Mobile Payments

February 6, 2013 By Kelly Cooper

Facebook launched a new gift card program last week, Facebook Cards. The card will allow you to give your friends and family gifts to popular retailers such as Sephora, Target, Olive Garden and Jamba Juice, on one card that is managed through their Facebook mobile app.

Facebook (Finally) Launches Conversion Tracking

January 23, 2013 By Kelly Cooper

Yesterday, Facebook announced the launch of conversion measurement to all advertisers and PMD’s. This will allow advertisers to track actions such as shopping cart completions that occur on offsite websites after a Facebook ad is seen. It’s about time.

New Ad Types Aim to Bring Higher Returns From Facebook Advertising

January 22, 2013 By Kelly Cooper

Recently, Facebook announced a new ad unit specifically for mobile streams. This ad type, as seen in the screenshot, will appear in Fans’ mobile streams and work to grow brand page Fan count.

5 Fresh Ways to Promote Products on Instagram with Examples From Patagonia, Gucci, Home Depot and More.

January 16, 2013 By Kelly Cooper

Images are a language in and of themselves and with the surge of platforms like Pinterest and Instagram, more and more people are becoming accustomed to crafting and sharing photography. With over 100 million users, Instagram is one of the largest photo-sharing platforms and represents a great opportunity to reach a highly engaged set of customers. Marketers that effectively tap into this community and capitalize on the best of the technology can grow brand, product and campaign awareness while engaging with social audiences.

The 4 Most Important Online Advertising Opportunities in 2013

January 14, 2013 By Marko Z Muellner

Originally published in ClickZ In a flurry of end-of-year reports, analysts at places like Forrester and eMarketer have proclaimed that online advertising spend will again grow in 2013 and beyond – and at a good clip. While this isn’t surprising, as the growth has been consistent for many years, this isn’t the same old story. [...]

Our Favorite Posts That Take-On Predicting Marketing Trends in 2013

January 9, 2013 By Kelly Cooper

We’ve been keeping an eye on what industry experts are saying about digital marketing in 2013 and the results shouldn’t come as a surprise.

See How Whole Foods Market Used Social Media In Their Integrated Marketing Campaigns This Holiday Season

January 2, 2013 By Kelly Cooper

I’ve seen social media play a bigger role in many integrated marketing campaigns this Holiday season and many brands are experimenting with new ways to promote and sell products using social media. It’s exciting stuff.

3 key strategies for engaging social-mobile customers

December 18, 2012 By Marko Z Muellner

Originally published in Luxury Daily

There is no doubt that luxury retailers are no longer dipping their toes in social marketing. They are driving unique programs that tie together their brand promise and the unique marketing capabilities of social media.

6 Tips for Effective Social Merchandising

December 17, 2012 By Kevin Tate

Originally published in ClickZ

By now, most digital and social teams have their process largely figured out when it comes to social media marketing to support their brand:

Post interesting content Sponsor to increase reach Measure and repeat

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Blog

Content Czar or Content by Committee?

66% of Facebook’s news feed ad dollars will be spent on rich media and video posts by 2015

Invasion of The Phone Snatchers – Facebook Home (And What It Means For You)

The 10 Commandments of Content Marketing

The New Facebook Card – Welcome to Mobile Payments

Facebook (Finally) Launches Conversion Tracking

New Ad Types Aim to Bring Higher Returns From Facebook Advertising

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