The ShopIgniter Blog

Social Is Defining the Future of Consumer CRM

If you’re anything like me, you’ve read more than your fair share of articles about how email puts social media marketing to shame when it comes to driving e-commerce conversions. Yet, this sentiment grossly oversimplifies the value of social media to direct marketers and fails to put it into a lens where the true value […]

The POV: How Facebook Balances Content and Advertising In Your News Feed

Q:  While daily users continues to increase, so too does marketer interest in Facebook as a direct response and advertising platform. How can Facebook continue to balance getting ads seen with controlling advertising inventory and still growing revenue at current rates? 

Facebook is Giving Your Data Back. Take It.

By now, we all know that organic reach on Facebook has plummeted and many social media consultants and community managers are struggling to apply last week’s strategies to this week’s realities.

The POV: Moves From Google and Yahoo Confirm The Slow Death Of Display Advertising

Google and Yahoo have been changing up their advertising offerings in some pretty big ways.

Four Steps to Achieve High-Value Social

Sustainably acquiring high-value customers from social marketing efforts for less cost than traditional channels is now not only possible, but a business requirement. While companies continue to spend on Facebook and other social networks, the chasm between simply dedicating resources to social advertising and true social marketing optimization provides just the space needed to […]

The POV: Who’ll Make Marketing Tech’s Big Dance?

In the spirit of good fun that the annual NCAA college tourney brings, I thought it would be fun to engage in some bracket-calling that’s a little closer to home.  So, I sat down with Matt Compton, marketing technology expert and ShopIgniter CEO, to get his thoughts on who’s leading at social media marketing, who […]