Last week, in preparation for the upcoming Forrester Marketing Leadership Forum I was researching analysts and their latest reports to see who I’d like to meet. Gina Sverdlov was near the top of my list based on her background and past research. Coincidently, we’ve been working with Melissa Parrish, another analyst, on an upcoming webinar that [...]
Today, Facebook announced the release of the new Timeline for brand pages. Although this announcement was well known in the social software circles – some were very surprised by it. Before you react one way or another, let me explain what this actually means for you – especially if you sell products.
Bloomberg’s premature (?) retrospective on early attempts at F-Commerce is interesting in light of their upcoming IPO, but not largely relevant to the kinds of social commerce experiences we (and others) are building in Facebook today. It does, however, highlight something key that many of us in the field have been counseling brands and retailers [...]
Last week, in preparation for the upcoming Forrester Marketing Leadership Forum I was researching analysts and their latest reports to see who I’d like to meet. Gina Sverdlov was near the top of my list based on her background and past research. Coincidently, we’ve been working with Melissa Parrish, another analyst, on an upcoming webinar that [...]
One man’s journey launching a social product before the invention of social media
We comb the interwebs so you don’t have to! Here are this week’s top articles… 1. New Google Analytics Social Report “We are trying to bring together both the on and off-site social actions so marketers have a better idea of how the social web affects their product or brand,” said Group Product Manager Phil Mui. [...]
