Having spent the past 15 years creating a mini fashion world grounded in classic American roots – Steven Alan has emerged as an uncommon fashion pioneer, with a savvy use of social media. Steven Alan uses ShopIgniter’s Full Social Commerce Platform combined with sCommerce Analytics to power both their .com and Facebook Storefront. This gives Steven Alan a comprehensive view of the brand’s most vibrant advocates and commerce influencers and lets them segment and reward those customers with VIP pricing and sales.