Bloomberg’s premature (?) retrospective on early attempts at F-Commerce is interesting in light of their upcoming IPO, but not largely relevant to the kinds of social commerce experiences we (and others) are building in Facebook today. It does, however, highlight something key that many of us in the field have been counseling brands and retailers [...]
Recently, Forrester Research released a report titled, “Will Facebook Ever Drive eCommerce?” that investigates the current state of how retailers are using Facebook, and what return on investment eBusiness professionals are seeing from their Facebook eCommerce initiatives. The conclusions of the report paint a somewhat bleak picture of the social eCommerce landscape. However, there is a growing body of evidence from our customers and other industry studies that tell a different story—one of unprecedented success through activating and monetizing a retailer or brand’s social network.
We look forward to presenting at Under the Radar this week, an event looking at how retailers, brands and media companies are looking to improve their customer relationship and engagement levels. This event will focus on ideas and technologies helping people improve their decision process, making it easier for them to get what they want, [...]
My last post I was talking about Social Network Optimization becoming the focus over Search Engine Optimization for the next decade. I saw this Internet Retailer article this week highlighting researching showing 29% of 18-34 report they have found a product through social sites, namely Facebook, and 14.5% for all consumers.
