Blog Category: study

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April 27, 2012 By Kelly Cooper

5 Stories You May Have Missed This Week

We comb the interwebs so you don’t have to! Here are this week’s top stories…

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April 13, 2012 By Marko Z Muellner

Forrester Says Facebook Fans are Far More Valuable

Last week, in preparation for the upcoming Forrester Marketing Leadership Forum I was researching analysts and their latest reports to see who I’d like to meet. Gina Sverdlov was near the top of my list based on her background and past research. Coincidently, we’ve been working with Melissa Parrish, another analyst, on an upcoming webinar that [...]

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February 7, 2012 By Alexis James

Social Superbowl: Stats via Altimeter

The majority of Superbowl ads had a web component, sending people to a website, landing page or social profile. Altimiter looked at a number of factors concerning the socialization of ads during this year’s game and determined a few things:

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January 31, 2012 By Alexis James

Social Media Users Want Different Things Than Brands

When social media users connect with a brand on Facebook, they aren’t primarily doing so out of goodwill toward the company, or because they want to receive endless updates. A study by Lithium shows that the top reasons users connect with fan pages is to access games, content, and promotions; and be kept updated on new products.

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January 30, 2012 By Alexis James

What is Your Brand Doing to Act Like a Person?

The Millenial age bracket is a coveted demographic for marketers. And consumers between the ages of 18 to 34 tend to make decisions and purchase differently than any generation before them. A new study from MediaPost illustrates one of the major differentiations: Millenials tend to trust people in their network, not brands, when looking to buy products.

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January 11, 2012 By Alexis James

Ignoring Current Users Can Cost You Potential Users

It’s almost unanimous: 90% of Facebook users surveyed said they’d be somewhat less likely or far less likely to do business with a brand if they saw that complaints on a company’s Facebook page were going unanswered.

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December 9, 2011 By Alexis James

Is Facebook in Your Head?

Do you feel like Facebook is in your head sometimes? That could be because they are. Kind of. Facebook studied users’ brainwaves and found that when people looked at Facebook – as opposed to Yahoo! or the New York Times – they paid more attention and were more emotionally engaged.

Blog Category: study

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