Blog Category: social sharing

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April 13, 2012 By Marko Z Muellner

Forrester Says Facebook Fans are Far More Valuable

Last week, in preparation for the upcoming Forrester Marketing Leadership Forum I was researching analysts and their latest reports to see who I’d like to meet. Gina Sverdlov was near the top of my list based on her background and past research. Coincidently, we’ve been working with Melissa Parrish, another analyst, on an upcoming webinar that [...]

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March 27, 2012 By Kevin Tate

A New Product Context is Emerging

The Old Way

Product detail pages on ecommerce sites haven’t really changed much in the last ten years. Born of catalogs, these product pages are long on metadata and ordering information – but typically show the item as a solitary, context-less “SKU”. It’s like the end of a long walk through the store, arriving at a single product, alone on the shelf.

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March 1, 2012 By Alexis James

Who Reads Your Facebook Posts?

We recently wrote a post on facebook’s algorithm for determining what posts get shown, when, and how long they’re visible. It underscored the importance of engaging your fans at the beginning of their “fandom” otherwise your posts are deemed less desirable and are less likely to be seen by them.

Blog Article

February 7, 2012 By Alexis James

Social Superbowl: Stats via Altimeter

The majority of Superbowl ads had a web component, sending people to a website, landing page or social profile. Altimiter looked at a number of factors concerning the socialization of ads during this year’s game and determined a few things:

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January 2, 2012 By Alexis James

More than Half the Time, Consumers let Retailers Access Personal Data

If you’re afraid that asking consumers to share personal Facebook data could turn potential customers away – don’t be. Or at least don’t worry too much about it. Sociable Labs studied 1.2 million consumers who tried to access one of 42 social applications on e-commerce sites. When these consumers got to the page with the “Facebook Permissions” dialogue box, they clicked “allow” 56 percent of the time.

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December 16, 2011 By Alexis James

Ninety-Three Percent of Facebook Users Share Shopping Suggestions

Considering that only about half of registered Facebook users log in each day (which, granted, is still high), the fact 93 percent of them managed to share a shopping recommendation in the three weeks leading up to Cyber Monday is pretty impressive. Additionally, 66 percent of people who made a Black Friday or Cyber Monday purchase did so as a result of social media interactions with friends and family.

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December 15, 2011 By Alan Wizemann

Preparing for the Rising Tide of Social Sharing

Although social sharing, likes and more have been around for years they are still only used by about three to five percent of site visitors. Some web properties and engaging sites like news and others are starting to see those numbers increase as more web visitors become socially connected and engaged with their friends.

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December 8, 2011 By Matt Compton

Your Products are your Best Content

Sophisticated, modern marketing is all about content. For retailers and brands, the most important pieces of content are information, imagery and offers related to the products they sell. Through this lens, brands can optimize the referral power of earned media by focusing on products and product content that are compelling to consumers and result in the highest sharing activity.

Blog Article

September 9, 2010 By Matt Compton

Businesses Beware – Social is the New Search

Businesses need to understand how the shift in Web consumer behavior will impact their business. Consumers will increasingly use more socially relevant information rather than the infinite information provided by Google.

Blog Category: social sharing

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