6 Tips for Effective Social Merchandising

Blog Article

December 17, 2012 By Kevin Tate

6 Tips for Effective Social Merchandising

Originally published in ClickZ

By now, most digital and social teams have their process largely figured out when it comes to social media marketing to support their brand:

Post interesting content Sponsor to increase reach Measure and repeat

Blog Article

December 4, 2012 By Marko Z Muellner

Social is the best way to reach mobile customers

I’ve been thinking about the convergence of social + mobile recently and I had a mini revelation.

For marketers, reaching mobile customers can be a challenge. Search and email work but mobile-specific strategies likely won’t move the needle much. Especially if you’re already doing a good job. Mobile banners, sorry iAd, are fine but with such limited screen real estate they tend to be even more annoying than on the Web. Marketers can build apps, and for many it’s a great idea, but getting people to discover and use your app can be an ongoing challenge that requires a new set of expertise and tools. And lastly, for the sake of argument, making your core websites (eCom included) mobile-optimized is required and is not seen as a “marketing effort” per se.

Blog Article

November 19, 2012 By Kevin Tate

2013: The Year of Social Merchandising

Originally published in ClickZ

As social media has evolved as a channel, brands and retailers have come to use it to connect with their customers in a wide variety of ways. As a result, what used to be considered a single category of activities – “social media” – has become much more specialized according to how a brand is putting social to work to drive a particular aspect of the business.

Blog Article

November 15, 2012 By Kelly Cooper

Social Media Marketing Done Right: A RareInk Example

RareInk, an online retailer that specializes in commissioning and selling ‘Official Art of the NBA’ has upped the ante on their social media strategy.

Blog Article

November 14, 2012 By Kevin Tate

Monetizing Social: Four Lessons from the Facebook Front Lines

Originally published in Apparel

I’ve worked in the social media field since 2006 when I co-founded a social marketing company. It wasn’t really called “social” at the time, but the widgets and feeds of Web 2.0 turned into the streams, tabs and apps of today’s social environment. As Web 2.0 evolved, marketers’ approach to connecting with consumers in digital and social evolved, too.

Blog Article

November 6, 2012 By Joe Gewickey

Things I’ve Learned About Selling Products To People Like Me

The Nintendo Generation

I’m a twenty-something, the very definition of the hard-to-reach gen-y customer. As a child of the 80s, my generation is a strange one – especially when it comes to technology. See, when I was a kid, there were a few of my friends who had a computer, but they were big, bulky, and didn’t do much. The Internet was still a fringe system, something most people still didn’t understand.

Blog Article

October 22, 2012 By Kevin Tate

Quantifying the ROI of Social Media Product Promotion

Originally published in ClickZ

As brands’ social commerce efforts have evolved over the course of 2012, the focus has shifted largely from pure social transactions toward social product discovery and engagement.

Blog Article

September 27, 2012 By Kelly Cooper

Nicole Richie for Impulse – A Social Product Promotion & Commerce Experience

It’s been a while since I’ve done a review of brands doing cool things in social. Luckily, Macy’s provided me with a great example in their Nicole Richie for Impulse experience on Facebook.

Blog Article

September 26, 2012 By Joe Gewickey

What are Some Local Social Best Practices? Lessons from Walmart

Despite their often massive fan bases and nationally recognized names, major brands have struggled to create vibrant, engaged audiences in social for years. If the recent numbers on Walmart’s local approach to social are any indicator (and I think they are), the secret may lie in taking a few notes from the little guys.

Blog Article

September 21, 2012 By Kevin Tate

The 5 Most Important Elements of a Holiday Social Media Strategy

Originally published in ClickZ

As social media marketers plan for their sixth holiday season, it’s a great time to take stock of the current best practices for amplifying campaigns – and sales – because this year’s formula for social marketing success is different.

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