Blog Category: social media

Blog Article

May 15, 2012 By Kelly Cooper

5 Stories You May Have Missed Last Week

We comb the interwebs so you don’t have to! Here are top stories from last week you may have missed.

Blog Article

May 3, 2012 By Marko Z Muellner

Fan Exclusives and Smart Social Commerce: Omaha Steaks Innovates Again

Facebook is a different type of channel and therefore requires marketers to create new ideas and strategies to leverage social media to drive discovery, amplification, and purchase of their products. Omaha Steaks recently launched a social retail experience on Facebook for their loyal fans that thinks different.

Blog Article

April 23, 2012 By Kelly Cooper

Social Retail Tips – A Blake & Brady Example

For today’s journey into social retail awesomeness, let’s look at Blake & Brady and see some of the tools and tactics they’ve used to create successful, social retail experiences for their fans.

Blog Article

April 13, 2012 By Marko Z Muellner

Forrester Says Facebook Fans are Far More Valuable

Last week, in preparation for the upcoming Forrester Marketing Leadership Forum I was researching analysts and their latest reports to see who I’d like to meet. Gina Sverdlov was near the top of my list based on her background and past research. Coincidently, we’ve been working with Melissa Parrish, another analyst, on an upcoming webinar that [...]

Blog Article

April 10, 2012 By Kelly Cooper

Product Promotion & Purchase In The New Facebook Timeline

Last week, in partnership with Worldwide Business Research, our own Alan Wizemann and Kevin Tate recorded a webinar titled,

Blog Article

March 27, 2012 By Kevin Tate

A New Product Context is Emerging

The Old Way

Product detail pages on ecommerce sites haven’t really changed much in the last ten years. Born of catalogs, these product pages are long on metadata and ordering information – but typically show the item as a solitary, context-less “SKU”. It’s like the end of a long walk through the store, arriving at a single product, alone on the shelf.

Five Stories You May Have Missed This Week

Blog Article

March 23, 2012 By Kelly Cooper

5 Stories You May Have Missed This Week

We comb the interwebs so you don’t have to! Here are this week’s top articles… 1. New Google Analytics Social Report “We are trying to bring together both the on and off-site social actions so marketers have a better idea of how the social web affects their product or brand,” said Group Product Manager Phil Mui. [...]

Blog Article

March 22, 2012 By Kelly Cooper

Brands Doing Cool Things in Social – Nordstrom

I’m always on the look-out for brands who are creating inspring experiences in social. This week, I came across Nordstrom’s Beauty Central and wanted to highlight this campaign as it provides an awesome product and promotion experience for their loyal fans.

Blog Article

March 16, 2012 By Kelly Cooper

5 Stories You May Have Missed This Week

We comb the interwebs so you don’t have to! Here are the top articles…

Blog Article

March 6, 2012 By Alexis James

Timeline for Brands: Rant- or Rejoice-worthy?

Reactions against frequent Facebook changes have become commonplace and lately even brands have been jumping on the bandwagon with the recent roll out of Timeline for fan pages. There has been some confusion about what exactly the changes will be but that’s not reason to dismiss the possibilities now available.

Blog Category: social media

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