Blog Category: social commerce

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May 15, 2012 By Kelly Cooper

5 Stories You May Have Missed Last Week

We comb the interwebs so you don’t have to! Here are top stories from last week you may have missed.

Blog Article

May 9, 2012 By Kelly Cooper

Kohl’s, The Limited, & Michael Kors Make a Run at Social Retail for Mother’s Day

This week I thought I would peruse the interwebs and find examples of brands using social to promote their Mother’s Day campaigns. Brands are still experimenting with ways to get their products out there on the social web and in these three campaigns from Michael Kors, Kohl’s, and The Limited, we see the beginning of brands starting to get social retailing right.

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May 3, 2012 By Marko Z Muellner

Fan Exclusives and Smart Social Commerce: Omaha Steaks Innovates Again

Facebook is a different type of channel and therefore requires marketers to create new ideas and strategies to leverage social media to drive discovery, amplification, and purchase of their products. Omaha Steaks recently launched a social retail experience on Facebook for their loyal fans that thinks different.

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April 27, 2012 By Matt Compton

New Product Launch Campaigns: How Brands Drive Social ROI

There are many tried and true metrics and success frameworks for measuring the performance of a product over its lifecycle but that special moment of a new product launch has a unique set of techniques and criteria for success. A successful product launch is often defined by the intensity, quality and scale of interactions with or about the new product or brand.

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April 27, 2012 By Kelly Cooper

5 Stories You May Have Missed This Week

We comb the interwebs so you don’t have to! Here are this week’s top stories…

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April 24, 2012 By Kevin Tate

3 Tips for Mobile Commerce Campaigns

Social Customers = Mobile Customers

Here at ShopIgniter, we manage a lot of social commerce campaigns… things like New Product Launches, Social Storefronts and Flash Sales. And over the past year, we (and our clients) have evolved in how we think about designing these promotions with the mobile customer in mind. Not surprising, as more than 33% of social channel traffic is now coming through mobile.

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April 23, 2012 By Kelly Cooper

Social Retail Tips – A Blake & Brady Example

For today’s journey into social retail awesomeness, let’s look at Blake & Brady and see some of the tools and tactics they’ve used to create successful, social retail experiences for their fans.

Blog Article

April 17, 2012 By Alan Wizemann

Social Users are not customers.

Almost all brands and retailers understand who their customers are based on years of data collection and analysis. From cardboard cut out personas in their lobbies and meeting rooms to sophisticated software that helps them guide product placement and advertising, these companies have refined their directions based on those customer insights and demographics. Enter the social user and you have the preverbal monkey wrench

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April 13, 2012 By Marko Z Muellner

Forrester Says Facebook Fans are Far More Valuable

Last week, in preparation for the upcoming Forrester Marketing Leadership Forum I was researching analysts and their latest reports to see who I’d like to meet. Gina Sverdlov was near the top of my list based on her background and past research. Coincidently, we’ve been working with Melissa Parrish, another analyst, on an upcoming webinar that [...]

Blog Article

April 12, 2012 By Kelly Cooper

Brands Doing Cool Things in Social – MIA Shoes

A few of my favorite things: science fiction, shoes, and innovative marketing. So today, I’m highlighting MIA Shoes because they have done a great job at marketing their products on the social web and because they have sweet shoes. Awesome.

Blog Category: social commerce

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