Blog Category: retailers

Chief Marketing Officer
Blog Article
April 5, 2012 By Kelly Cooper

Kevin Tate Has Joined the Ranks of ClickZ

We have some really exciting news to share,

Kevin Tate, our esteemed and beloved CMO has been asked to write for ClickZ. He must now add “author” to his LinkedIn profile.

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Five Stories You May Have Missed This Week
Blog Article
March 23, 2012 By Kelly Cooper

5 Stories You May Have Missed This Week

We comb the interwebs so you don’t have to! Here are this week’s top articles… 1. New Google Analytics Social Report “We are trying to bring together both the on and off-site social actions so marketers have a better idea of how the social web affects their product or brand,” said Group Product Manager Phil Mui. [...]

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brand as person
Blog Article
January 30, 2012 By Alexis James

What is Your Brand Doing to Act Like a Person?

The Millenial age bracket is a coveted demographic for marketers. And consumers between the ages of 18 to 34 tend to make decisions and purchase differently than any generation before them. A new study from MediaPost illustrates one of the major differentiations: Millenials tend to trust people in their network, not brands, when looking to buy products.

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Social Commerce Strategies
Blog Article
January 23, 2012 By Alexis James

ShopIgniter Heads to SCS

We head to Las Vegas this week for Social Commerce Strategies (SCS) and we’re especially excited for this show! The pace of innovation within social commerce is very quick but because it’s such a young industry there aren’t yet many opportunities to get together with others specifically in the social commerce arena.

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fans
Blog Article
January 20, 2012 By Alexis James

Get in Front of Your Fans From the Beginning

Facebook’s algorithm for wall posts is somewhat self-reinforcing. When users comment on or “like” posts by friends and fan pages, these friends and pages are more likely to continue to show up in their wall feed. If a brand page drops off a user’s radar, it’s much more difficult to get back into the flow. The solution, of course, is to start producing actionable content right away

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1336617_clothing
Blog Article
January 3, 2012 By Alexis James

Who are the Top Influential Retailers?

We posted some commentary recently on how many companies have begun taking their social influence very seriously, sometimes at a detriment to their sales. While social involvement has obviously become crucial, the goal should be to wed involvement and ROI not sacrifice one over the other.

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Blog Article
December 16, 2011 By Alexis James

Design Your Own Converse? Make Mine Pink!

Converse just announced a promotion that will give their Facebook fans access to an app to create a custom pair of shoes, and sell those shoes to their network. By doing this, Converse created a system that will both reward and utilize its loyal fan base. By giving fans access to this promotion, they’re creating a valuable experience. Then, by encouraging fans to self-promote their new creations, Converse is getting their name, app, and promotion in front of more and more people.

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Blog Article
November 29, 2011 By Alexis James

Black Friday Weekend 2011 Puts 2010 to Shame

Each year, Black Friday and Cyber Monday seem to bring in more shoppers than the years before and this year is no exception. In spite of continued economic stagnation, shoppers rallied around the usual deal insanity. But what was somewhat unusual is that retailers had to work harder for these numbers. Instead of opening in the wee hours of the morning, as is often the tradition, many opened up at midnight on Thanksgiving.

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