Blog Category: fcommerce

altimeter_report

New Altimeter Report – How Top Brands are Quantifying ROI for Social Media

In the latest report from Altimeter Group, The Social Media ROI Cookbook: Six Ingredients Top Brands Use to Measure the Revenue Impact of Social Media, Susan Etlinger, Jeremiah Owyang, and Andrew Jones tackle the question digital marketers have been mulling over for some time – How should I measure Social Media ROI?

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omni-channel

What Do Your Social Customers Expect?

We recently attended the Internet Retailer Conference & Expo (IRCE) in Chicago and we had the chance to meet some awesome people and listen to thoughtful presentations from some of the industry’s foremost thought leaders. Throughout the conference there was one theme that repeatedly resurfaced time and time again- omni-channel retailing.

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Social Commerce ROI

Measuring ROI on social commerce… it’s not all about revenue

 

Brands and retailers have been troubled by a single word since they started their businesses: conversion. This word plagues managers, executives and investors if it isn’t treated as the end-all-be-all result of all business practices.

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facebook_IPO

Top Stories on Facebook’s IPO

 

We’ve been keeping up to date on all things Facebook and here are our picks for the top articles and commentary on the IPO.

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stories_of _the_week

5 Stories You May Have Missed Last Week

We comb the interwebs so you don’t have to! Here are top stories from last week you may have missed.

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Kohl’s, The Limited, & Michael Kors Make a Run at Social Retail for Mother’s Day

This week I thought I would peruse the interwebs and find examples of brands using social to promote their Mother’s Day campaigns.  Brands are still experimenting with ways to get their products out there on the social web and in these three campaigns from Michael Kors, Kohl’s, and The Limited, we see the beginning of brands starting to get social retailing right.

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Fan Exclusives and Smart Social Commerce: Omaha Steaks Innovates Again

Facebook is a different type of channel and therefore requires marketers to create new ideas and strategies to leverage social media to drive discovery, amplification, and purchase of their products. Omaha Steaks recently launched a social retail experience on Facebook for their loyal fans that thinks different.

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blake_brady2

Social Retail Tips – A Blake & Brady Example

For today’s journey into social retail awesomeness, let’s look at Blake & Brady and see some of the tools and tactics they’ve used to create successful, social retail experiences for their fans.

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