Blog Category: fcommerce

Blog Article

May 18, 2012 By Kelly Cooper

5 Stories You May Have Missed Last Week

We comb the interwebs so you don’t have to! Here are top stories from last week you may have missed.

Blog Article

May 9, 2012 By Kelly Cooper

Kohl’s, The Limited, & Michael Kors Make a Run at Social Retail for Mother’s Day

This week I thought I would peruse the interwebs and find examples of brands using social to promote their Mother’s Day campaigns. Brands are still experimenting with ways to get their products out there on the social web and in these three campaigns from Michael Kors, Kohl’s, and The Limited, we see the beginning of brands starting to get social retailing right.

Blog Article

May 3, 2012 By Marko Z Muellner

Fan Exclusives and Smart Social Commerce: Omaha Steaks Innovates Again

Facebook is a different type of channel and therefore requires marketers to create new ideas and strategies to leverage social media to drive discovery, amplification, and purchase of their products. Omaha Steaks recently launched a social retail experience on Facebook for their loyal fans that thinks different.

Blog Article

April 23, 2012 By Kelly Cooper

Social Retail Tips – A Blake & Brady Example

For today’s journey into social retail awesomeness, let’s look at Blake & Brady and see some of the tools and tactics they’ve used to create successful, social retail experiences for their fans.

Blog Article

April 13, 2012 By Marko Z Muellner

Forrester Says Facebook Fans are Far More Valuable

Last week, in preparation for the upcoming Forrester Marketing Leadership Forum I was researching analysts and their latest reports to see who I’d like to meet. Gina Sverdlov was near the top of my list based on her background and past research. Coincidently, we’ve been working with Melissa Parrish, another analyst, on an upcoming webinar that [...]

Blog Article

April 12, 2012 By Kelly Cooper

Brands Doing Cool Things in Social – MIA Shoes

A few of my favorite things: science fiction, shoes, and innovative marketing. So today, I’m highlighting MIA Shoes because they have done a great job at marketing their products on the social web and because they have sweet shoes. Awesome.

Blog Article

April 10, 2012 By Kelly Cooper

Product Promotion & Purchase In The New Facebook Timeline

Last week, in partnership with Worldwide Business Research, our own Alan Wizemann and Kevin Tate recorded a webinar titled,

Blog Article

April 5, 2012 By Kelly Cooper

Kevin Tate Has Joined the Ranks of ClickZ

We have some really exciting news to share,

Kevin Tate, our esteemed and beloved CMO has been asked to write for ClickZ. He must now add “author” to his LinkedIn profile.

Charlize Theron, Snow White and The Hunstman

Blog Article

March 29, 2012 By Kelly Cooper

Multichannel Shopping Experience – HSN & Snow White

HSN does an awesome job at creating a multichannel shopping experience for their customers. Pairing content with commerce in TV, mobile, and on their website to create unique retail experiences is a well-rounded strategy but I think that to further develop their 360 degree shopping platform, social has to be added to the mix. So, how can they do this?

Blog Category: fcommerce

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