Blog Category: Facebook

I’ve been thinking about the convergence of social + mobile recently and I had a mini revelation.

For marketers, reaching mobile customers can be a challenge. Search and email work but mobile-specific strategies likely won’t move the needle much. Especially if you’re already doing a good job. Mobile banners, sorry iAd, are fine but with such limited screen real estate they tend to be even more annoying than on the Web. Marketers can build apps, and for many it’s a great idea, but getting people to discover and use your app can be an ongoing challenge that requires a new set of expertise and tools. And lastly, for the sake of argument, making your core websites (eCom included) mobile-optimized is required and is not seen as a “marketing effort” per se.