Four Steps to Achieve High-Value Social

Sustainably acquiring high-value customers from social marketing efforts for less cost than traditional channels is now not only possible, but a business requirement. While companies continue to spend on Facebook and other social networks, the chasm between simply dedicating resources to social advertising and true social marketing optimization provides just the space needed to […]

3 Ways Online Retailers Can Use Facebook’s Website Custom Audiences

We’ve all heard the old adage that it costs less money to keep an existing customer than to acquire a new one and in this digital age, the saying is increasingly true.

Facebook Brand Updates Take Another Hit, Can You Recover?

In an effort to serve the most interesting content to users, on January 21st of this year, Facebook made yet another change to its news feed algorithm.

3 Facebook Tactics For Driving To In-Store Events

There are many helpful articles on the interwebs that provide ideas and tactics for using social to generate buzz and momentum for your offline events. These can be valuable resources but if you’re looking for tips that go beyond event promotion to actually increasing attendance then, read on.

We’re All Mobile Marketers Now

Time spent on mobile, specifically on smartphones, will eclipse has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. eMarketer is showing that ad spend is shifting as well and mobile will overcome desktop by 2017. They estimate that in 2014, desktop ad spend will grow .41 percent while mobile will grow 56 percent to about $15 […]

The POV: 5 Ways Automotive Marketers Are Using Facebook, And Crushing It

  In this installment of The POV, ShopIgniter CEO Matt Compton explains five ways sophisticated automotive marketers are using Facebook to drive real business and brand goals. 

10 first reactions to Facebook Paper

If you missed my latest post featured on Inside Facebook, here it is again! Facebook Paper for iPhone and iPod recently hit the iOS App Store and if you haven’t downloaded it, you should. It’s actually pretty great. So much so that it inspired me to pull together ten first impressions of what it means for […]

3 Rules of Thumb for Real-Time Marketing Success

With hundreds of millions of daily active users on social sites like Facebook, Twitter, Vine, Instagram and Snapchat engaging fans with relevant creative and shareable content is a strategic necessity for all brands. While daily posting can be effective, wedging your brand into trending topics or events – real-time marketing – can be both effective […]

How to Optimize your Organization’s Social+Mobile Touch Points

Originally published in Thoroughly Modern Marketing  I once heard Lauren Freedman, owner of the eTail group say:

News You Can Use

Facebook Debuts Improved Measuring Tools