Sustainably acquiring high-value customers from social marketing efforts for less cost than traditional channels is now not only possible, but a business requirement. While companies continue to spend on Facebook and other social networks, the chasm between simply dedicating resources to social advertising and true social marketing optimization provides just the space needed to […]
We’ve all heard the old adage that it costs less money to keep an existing customer than to acquire a new one and in this digital age, the saying is increasingly true.
Time spent on mobile, specifically on smartphones, will eclipse has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. eMarketer is showing that ad spend is shifting as well and mobile will overcome desktop by 2017. They estimate that in 2014, desktop ad spend will grow .41 percent while mobile will grow 56 percent to about $15 […]