We’ve all heard the old adage that it costs less money to keep an existing customer than to acquire a new one and in this digital age, the saying is increasingly true.
Time spent on mobile, specifically on smartphones, will eclipse has eclipsed desktop/laptop use for people in the U.S. and parts of Europe. eMarketer is showing that ad spend is shifting as well and mobile will overcome desktop by 2017. They estimate that in 2014, desktop ad spend will grow .41 percent while mobile will grow 56 percent to about $15 […]
Originally published in Adotas The promise of digital media is the ability to reach the right people with the right content at the right time. Looking at the decline of print advertising as just one example, the days of “spray and pray” are in deep decline. As brands favor the ability to deeply target audiences more […]