Almost all brands and retailers understand who their customers are based on years of data collection and analysis. From cardboard cut out personas in their lobbies and meeting rooms to sophisticated software that helps them guide product placement and advertising, these companies have refined their directions based on those customer insights and demographics. Enter the […]
Janice Diner wrote an interesting article on ClickZ this week urging brands to make social commerce, well… more social. She highlights a series of brands that have created interesting product promotion and purchase experiences and shared some details on their innovative approaches.
It’s a catch-22 for brands with a social media presence. A new study shows that consumers think companies should have Facebook pages in order to maintain a social presence – but they also don’t want those companies to “bug” them. Fifty eight percent of respondents said they felt brand’s social media was invasive.
Radian 6 has a great post on how to cultivate an influencer community. They make the point that when “courting” an influencer, a little common sense goes a long way. Influencers can be valuable to your brand and your bottom line, but they will only get to that point if you nurture them as a […]
If you’re a local business utilizing social media to help drive in-person interactions, your goals might be different than an e-commerce-only company. Some social media week observations from Radian 6 help drive this point home. They observe that sites like Yelp can be especially helpful to the social strategy of a local business.
So, how many people have bought something on Facebook? It’s more than you might think… Over the past two years I have had the opportunity to speak in front of thousands of people at large scale fashion, retail and eCommerce events around the country. At the start of every presentation, I ask a few questions (mainly […]
Reviews 1.0 are headed for the dead pool. In the past five years as ecommerce has grown, sites have seen good conversion rates based on reviews from users and previous purchasers. These reviews have played a huge role in conversions and studies have shown even negative reviews can help boost sales of a product. It’s been […]