ecommerce

Social Users are not customers.

Almost all brands and retailers understand who their customers are based on years of data collection and analysis. From cardboard cut out personas in their lobbies and meeting rooms to sophisticated software that helps them guide product placement and advertising, these companies have refined their directions based on those customer insights and demographics. Enter the […]

Kevin Tate Has Joined the Ranks of ClickZ

We have some really exciting news to share, Kevin Tate, our esteemed and beloved CMO has been asked to write for ClickZ. He must now add “author” to his LinkedIn profile.

5 Stories You May Have Missed This Week

We comb the interwebs so you don’t have to! Here are the top articles…

Brands Making Social Shopping… More Social

Janice Diner wrote an interesting article on ClickZ this week urging brands to make social commerce, well… more social. She highlights a series of brands that have created interesting product promotion and purchase experiences and shared some details on their innovative approaches.

Brands: Be Present Without Being Annoying

It’s a catch-22 for brands with a social media presence. A new study shows that consumers think companies should have Facebook pages in order to maintain a social presence – but they also don’t want those companies to “bug” them. Fifty eight percent of respondents said they felt brand’s social media was invasive.

Relax … if you like Pinterest, don’t worry about the link changes!

Some of you might have read on several media outlets that Pinterest is changing links to eCommerce sites in order to self-inject affiliate link codes so they can generate revenue on those pins. The immediate reaction to this was “oh no! they are changing my links?! That’s wrong… isn’t it?”…

How many people have bought products on Facebook?

So, how many people have bought something on Facebook? It’s more than you might think… Over the past two years I have had the opportunity to speak in front of thousands of people at large scale fashion, retail and eCommerce events around the country. At the start of every presentation, I ask a few questions (mainly […]

Have Product Reviews Peaked in Their Efficacy?

Reviews 1.0 are headed for the dead pool. In the past five years as ecommerce has grown, sites have seen good conversion rates based on reviews from users and previous purchasers. These reviews have played a huge role in conversions and studies have shown even negative reviews can help boost sales of a product. It’s been […]