About Matt Compton

Matt oversees the company’s strategy, manages operations and continually seeks social+mobile innovation for ShopIgniter customers. Prior to ShopIgniter, Matt was a venture partner at Madrona Venture Group. Prior to Madrona, Matt spent several years at Yahoo most recently as VP Media and Strategic Partnerships.

The POV: Why is innovation so important for startups?


Continuous innovation is essential for any startup but how do you balance innovation with customer demand? ShopIgniter CEO, Matt Compton, shares his thoughts.

The POV: 5 Ways Automotive Marketers Are Using Facebook, And Crushing It



In this installment of The POV, ShopIgniter CEO Matt Compton explains five ways sophisticated automotive marketers are using Facebook to drive real business and brand goals. 

The POV: Why Email + Social Make A Killer Combo

Email marketing and social media marketing are both essential items in a marketer’s tool kit and it’s time to stop thinking about them as isolated channels and start thinking about how you can use both, together, to drive outcomes that have big impact on your business. In this installment of The POV, ShopIgniter CEO Matt Compton explains why.

The POV: 4 Things Brands Can Learn From Super Bowl Social Media Successes And Failures

111.5 million viewers tuned in to watch the Seahawks play the Broncos, making it the biggest Super Bowl audience ever. Per usual, the Super Bowl ads were an event in and of themselves and per usual, there were some definite hits and misses. These successes and failures provide great examples of what marketers can do to ensure that their own event specific campaigns are a hit and in that vein, this week we asked Matt,

The POV: 5 Pieces Of Advice For First-Time Startup CEOs

Q: What advice do you have for first time start-up CEOs?


There are a lot of  “Tips For CEOs” type blog posts out there so instead of focusing on top tips, I want to give you something a little bit different and less obvious.

THE POV: What Should You Be Listening For In Twitter’s Upcoming Earnings Call

With Twitter’s first earnings call just a few weeks out, we wanted to ask Matt,

Q: What will be the most important thing to come out of Twitter’s first earning call? And what topics should we be listening for?

THE POV: How To Become An Expert In The Mobile Customer Journey

With the holiday shopping season officially behind us, we’re seeing many reports and surveys surface that aim to provide a peak into shopper habits and intentions. And in that vein, for this week’s The POV with Matt Compton, we asked,

THE POV: Is ad tech innovation set to explode in 2014?

A few weeks past, we asked Matt Compton his prognostication for social advertising in 2014. And now with the new year upon us, this week we asked,

THE POV: 6 New Years Resolutions Social Media Marketers Should Make For 2014

In between appetizers, cocktails and football, I sat down with Matt to reflect on 2013 and look ahead to 2014. Here are the top insights he shared for this week’s The POV,

THE POV: 5 Predictions For What’s Up For Social Advertising In 2014

This is the first (of many) question and answer discussions with Matt Compton, our esteemed CEO. Each week, we’ll ask him one hard-hitting question and detail his point-of-view here on the ShopIgniter blog. The best part about it is that the questions come from readers, like you.