About Matt Compton

Matt oversees the company’s strategy, manages operations and continually seeks social+mobile innovation for ShopIgniter customers. Prior to ShopIgniter, Matt was a venture partner at Madrona Venture Group. Prior to Madrona, Matt spent several years at Yahoo most recently as VP Media and Strategic Partnerships.

The POV: 4 Things Brands Can Learn From Super Bowl Social Media Successes And Failures

111.5 million viewers tuned in to watch the Seahawks play the Broncos, making it the biggest Super Bowl audience ever. Per usual, the Super Bowl ads were an event in and of themselves and per usual, there were some definite hits and misses. These successes and failures provide great examples of what marketers can do […]

The POV: 5 Pieces Of Advice For First-Time Startup CEOs

Q: What advice do you have for first time start-up CEOs? A: There are a lot of  “Tips For CEOs” type blog posts out there so instead of focusing on top tips, I want to give you something a little bit different and less obvious.

By |January 31st, 2014|start-ups, The POV|

THE POV: What Should You Be Listening For In Twitter’s Upcoming Earnings Call

With Twitter’s first earnings call just a few weeks out, we wanted to ask Matt, Q: What will be the most important thing to come out of Twitter’s first earning call? And what topics should we be listening for?

THE POV: How To Become An Expert In The Mobile Customer Journey

With the holiday shopping season officially behind us, we’re seeing many reports and surveys surface that aim to provide a peak into shopper habits and intentions. And in that vein, for this week’s The POV with Matt Compton, we asked,

THE POV: Is ad tech innovation set to explode in 2014?

A few weeks past, we asked Matt Compton his prognostication for social advertising in 2014. And now with the new year upon us, this week we asked,

THE POV: 6 New Years Resolutions Social Media Marketers Should Make For 2014

In between appetizers, cocktails and football, I sat down with Matt to reflect on 2013 and look ahead to 2014. Here are the top insights he shared for this week’s The POV,

THE POV: 5 Predictions For What’s Up For Social Advertising In 2014

This is the first (of many) question and answer discussions with Matt Compton, our esteemed CEO. Each week, we’ll ask him one hard-hitting question and detail his point-of-view here on the ShopIgniter blog. The best part about it is that the questions come from readers, like you.

Why aren’t marketers talking about the Twitter IPO?

I’ve noticed an eerie silence in the digital marketing community. Very few are talking about the pending Twitter IPO. Why is that?

Facebook Improves Rich Media in the News Feed

Featured on Inside Facebook. Facebook will announce on September 30th, 2013 that they are no longer supporting custom Adobe Flash experiences directly in the desktop news feed (but, for example, YouTube and Vimeo players will remain) and will focus on optimizing for mobile rich media. This is great news

New Product Launch Campaigns: How Brands Drive Social ROI

There are many tried and true metrics and success frameworks for measuring the performance of a product over its lifecycle but that special moment of a new product launch has a unique set of techniques and criteria for success. A successful product launch is often defined by the intensity, quality and scale of interactions with […]