Matt Compton

Chief Executive Officer

Matt oversees the company’s strategy, manages operations and continually seeks social commerce innovation for ShopIgniter customers. Prior to ShopIgniter, Matt was a venture partner at Madrona Venture Group. Prior to Madrona, Matt spent several years at Yahoo most recently as VP Media and Strategic Partnerships. He previously ran product and marketing for Music and headed up sales and marketing for the Business Services division, which included Yahoo Store. Prior to joining Yahoo, Matt was CEO and co-founder of uShock, a local portal company. Matt has a BA degree, cum laude, in Economics and International Relations from Claremont McKenna College and an MBA with distinguished service honors from the Kellogg Graduate School of Management. He is on the non-profit board of the Access Fund and enjoys being active in the outdoors with his wife and two children: skiing, climbing, and cycling (regardless of weather) across the Pacific Northwest.

Blog Article
April 13, 2011 By Matt Compton

Social eCommerce: How Marketers and eCommerce Experts Are Optimizing their Customer Networks in the Social Web and On Their Web-site

While most businesses have some sort of social network/Facebook presence, the challenge has been how to drive real revenue and measurable results from those efforts. To that end, a slew of new technologies are hitting the market contributing to the 2010 record-breaking online holiday shopping season. Dubbed “social eCommerce,” these solutions promise to help retailers finally turn all those “likes” into dollars.

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Blog Article
March 23, 2011 By Matt Compton

How retailers and brands will evolve through social e-commerce

One of the big shifts in online shopping last year was the emergence of social e-commerce. Brands and retailers started to realize that social networks aren’t just a means to extend their visibility but also a way to pull in more revenue.

The infrastructure of the Internet now enables the sharing of information among networks at a velocity and scale that has been impossible in the offline world.

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Blog Article
March 2, 2011 By Matt Compton

A Facebook Store is the First Step, and The Last Step in Social eCommerce

There is a lot of discussion around how businesses can capture customers through Facebook. It only makes sense as 25% of all time spent on the Internet is spent within Facebook. I recently saw this Harvard Business Review blog post, “Using Facebook to Capture Customers,” and found it to be a good summation of 5 strategies companies are using to leverage their Facebook page to gain more customers. The last point is focused on social shopping and enabling transactions within Facebook. I think these are good points and see additional layers to that topic.

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Blog Article
February 28, 2011 By Matt Compton

Four Emerging eCommerce Concepts- Cont.: Get social

Consumers are embracing social media at an unprecedented rate, desiring the powerful personal connections facilitated by social outlets such as Facebook, Twitter, and LinkedIn. The average American Internet user spends just shy of 1 out of every 4 minutes online in social media. Put another way, up to 25% of an online shopper’s internet time is spent on social media. It’s only natural that the influence of Facebook and other social media outlets will increasingly impact how potential customers learn about new products and their decisions on how to spend their money.

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Blog Article
February 28, 2011 By Matt Compton

Four Emerging eCommerce Concepts: Channel Up or Lose Out

At the beginning of eCommerce, simply setting up a web store seemed daunting. Those that shrunk away had to play catch up, or worse became irrelevant, while businesses that embraced the new online channel stayed competitive. Brands and retailers are now at another breaking point; let’s call it eCommerce 2.0, where new channels have emerged. In addition to the standard .com channel, you must consider social networks like Facebook and Twitter where you can deploy Facebook Stores and push social promotions, mobile experiences, promotional daily-deal sites, in-store kiosks, private sales, and more.

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Blog Article
February 28, 2011 By Matt Compton

Emerging eCommerce Concepts

eCommerce executives stand at a crossroads of deciding whether their current eCommerce systems can be tinkered with to meet current and future demands or whether they should consider shopping for a next-generation eCommerce platform that was purpose-built to handle today’s and tomorrow’s challenges.

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Blog Article
January 28, 2011 By Matt Compton

Social eCommerce Isn’t Just Facebook?

When we talk to prospects, analysts and reporters about what our customers are doing to pioneer social eCommerce, we commonly reference metrics that are occurring inside of Facebook – whether it be on their Facebook Store or through social promotions they are using to activate their Facebook networks. Today, Facebook is the central part of any social eCommerce conversation, with Twitter in a distant second.

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Blog Article
January 13, 2011 By Matt Compton

Happy New Year – What did we learn in 2010 about social eCommerce

Last year was touted as the year social eCommerce took off, and indeed it was an interesting year. As we highlighted in a press release this week, ShopIgniter had a 400% growth while launching its social eCommerce platform helping companies optimize their social networks, sell on Facebook, and power social promotions with viral nature. We helped our clients reach their over 35 million Facebook fans – and most importantly we learned a lot along the way.

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Blog Article
December 7, 2010 By Matt Compton

Where Does Social eCommerce Go After Groupon?

This past week as we pitched our stories to the press on Black Friday and CyberMonday, we saw how distracted they were with the potential of a Groupon acquisition by Google. Its pretty amazing how a daily coupon site has come to define social eCommerce…at least for the time being.

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Blog Article
November 17, 2010 By Matt Compton

ShopIgniter’s presentation from Under the Radar

We were excited to be participant’s in last week’s Under the Radar event. There were many start up companies pitching their ideas to panels of judges and we were part of the presentations.

There are many great ideas and approaches in the social and mobile spaces. I thought I’d share our presentation delivered by our chief product office, Alan Wizemann. Gives you our approach on helping retailers and brand manufacturers selling on Facebook.

You can watch the 6 minute presentation here

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