Kelly Cooper

Marketing Manager

Kelly comes from a consumer marketing background and has worked promoting and selling products online for retail brands with categories ranging from consumer electronics to specialty foods. She's always on the look-out for innovative online marketing campaigns and is happy to tell you all about them in our blog. At ShopIgniter, she manages the social media presence, blog, search engine optimization, website, and paid search. She loves that ShopIgniter combines two of her favorite things - eCommerce + social media and is excited to be in an exciting start-up environment.

2013

Our Favorite Posts That Take-On Predicting Marketing Trends in 2013

We’ve been keeping an eye on what industry experts are saying about digital marketing in 2013 and the results shouldn’t come as a surprise.

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How Saks Fifth Avenue Uses Their Most Social Products

I recently wrote a post on how to find out what your most social products are and dove into the different ways marketers could use this information. Well, while I was on the Saks Fifth Avenue Facebook page this morning (“working” – not shopping of course), I saw how Saks is using their most social [...]

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Black Friday / Cyber Monday 2012

Top Articles for Black Friday / Cyber Monday 2012

The interwebs were a buzz with all things Black Friday/Cyber Monday and we’ve read the posts, articles and press releases in order to provide you with an overview of the information that can’t be missed. Here it is.

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4 Free Ways to Uncover Your Most Social Products This Holiday Season

Knowing your most social products can help you refine your current digital strategies to maximize engagement with your social + mobile customers. Here are four free ways that help you to uncover your most social products – so you can bolster your next campaign with the products you know your audience is most interested in.

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Don’t Fall Into The Purchase Gap This Halloween

There are many tools and tactics that social media marketers can utilize to promote and sell their products online. Many of these revolve around a seasonal calendar so in the spirit of Halloween, I thought I’d take a look at an existing campaign that’s out in the wild and share a fews ways to make it even better.

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4 Best-Practices for Using Instagram in Your Next Product Launch

Are you currently using Instagram to promote new products? Are you hitting a roadblock when it comes to engaging your fans beyond posting photos? Incorporating Instagram in your product launch campaigns is great for generating pre-launch buzz and engaging a connected audience to further explore and share your products and messaging. Here are 5 best practices for using Instagram in your next product launch campaign.

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