Kelly Cooper

Marketing Manager

Kelly comes from a consumer marketing background and has worked promoting and selling products online for retail brands in categories ranging from consumer electronics to specialty foods. She's always on the look-out for innovative online marketing campaigns and is happy to tell you all about them in our blog. At ShopIgniter, she manages content marketing, search marketing, social media, website, and demand generation. She loves that ShopIgniter combines two of her favorite things - conversion optimization + social media and is excited to be in an exciting start-up environment.

Giant Facebook Link Post

4 Ways Facebook’s New Ad Formats Will Affect Marketers

Facebook recently announced changes to their ad formats, making many marketers happy. Ok, it made this marketer pretty darn happy.

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mobile news feed

Success in the Mobile News Feed

We’ve had a lot of questions about the future of rich media in mobile. Rich media on mobile, powered by HTML 5 pages not Flash, are optimized for a take over experience within our native mobile apps. Here are some compelling results:

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Graph Search logo

How To Be More Successful With Facebook Graph Search

Originally published on TheMail

Hashtags have long been used by social networking sites like Twitter and Instagram to categorize tweets and posts, helping them show up more easily in searches. With the introduction of hashtags to the Facebook network, marketers should be prepared to begin seeing hashtags in posts, and available in graph search.

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VOWS Magazine April Cover

To Tweet or Post?

Our very own Marko Muellner, VP of Marketing here at ShopIgniter was asked by VOWS magazine to contribute to an article on how social media is impacting the wedding industry – particularly how retailers can use the best of social networks to achieve maximum effectiveness and accomplish real business goals.

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Facebook Launches Embedded Posts

Yesterday Facebook *launched an embedded post plugin which will allow people to embed public Facebook posts on a website or blog. Here is a snippet from the official description on the Facebook developer blog,

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Facebook vs. Google vs. Twitter

Who Is The Big Winner In Digital Advertising?

Originally published in MediaPost

Google, Facebook and Twitter are in a battle to win your ad dollars. The battle ground: a dizzying array of new targeting tools. While this means that targeting options have never been richer, it also makes the pairing of content and context that much more important. In digital, the context can be the content itself, or the “environment” that surrounds it — conversations about that content.  

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Facebook Ad Tracking Demystified Using Google Analytics

Facebook recently released a how-to document titled, Tracking Facebook Ads in Google Analytics. It provides guidance and best practices for using url tagging to track your Facebook advertising efforts in Google Analytics. I recommend you download it!

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