There are many tried and true metrics and success frameworks for measuring the performance of a product over its lifecycle but that special moment of a new product launch has a unique set of techniques and criteria for success. A successful product launch is often defined by the intensity, quality and scale of interactions with […]
Social Customers = Mobile Customers Here at ShopIgniter, we manage a lot of social commerce campaigns… things like New Product Launches, Social Storefronts and Flash Sales. And over the past year, we (and our clients) have evolved in how we think about designing these promotions with the mobile customer in mind. Not surprising, as more […]
We are very excited to announce today that ShopIgniter has been accepted into Facebook’s new Preferred Marketing Developer (PMD) Program! Having been an original member of its predecessor (the Preferred Developer Consultant program) at my last company, I know just how important it is to be a part of this new program.
Almost all brands and retailers understand who their customers are based on years of data collection and analysis. From cardboard cut out personas in their lobbies and meeting rooms to sophisticated software that helps them guide product placement and advertising, these companies have refined their directions based on those customer insights and demographics. Enter the […]
Last week, in preparation for the upcoming Forrester Marketing Leadership Forum I was researching analysts and their latest reports to see who I’d like to meet. Gina Sverdlov was near the top of my list based on her background and past research. Coincidently, we’ve been working with Melissa Parrish, another analyst, on an upcoming webinar […]
Last week, in partnership with Worldwide Business Research, our own Alan Wizemann and Kevin Tate recorded a webinar titled,