We comb the interwebs so you don’t have to! Here are this week’s top stories…

1. The New Marketing Equation

Based on their recently published research, Rebecca Lieb and Jeremiah Owyang of Altimeter Group present “How to Rebalance for Content as Part of the New Marketing Equation.”

2. The Global Rise in ‘Always-On’ Shoppers Driving eCommerce

US  online shoppers spend on average 23% of their annual outgoings on goods and services online. US online shoppers shop for an average of 5.4 hours per/month. 55% of heavy spenders have used a smartphone and 67% a tablet in the last three months to buy online.

3. Walmart Adds “Pay With Cash” For Online Shoppers At Walmart.com

Walmart takes a stab at capitalizing on customers without credit lines by launching “Pay With Cash”. You can browse online, add items to cart, and when prompted for your preferred payment option, voilà! Paying with cash is an option. Paying cash… it’s so old it’s new again. Except that there’s no such thing as paying with cash online. Yet.

4. Engagement ain’t nothing but a number – why 1% isn’t good enough

Brian Solis defines engagement to be… well, more engaging. And explains how redefining engagement “opens the door to new strategies and resulting metrics that lend to meaningful experiences and results.” Brian- we couldn’t agree with you more.

5. Infographic: Great Trends in Mobile

87% of the world’s population have mobile phones. Facebook mobile users have quadrupled in 2 years. 79% of large online retailers still don’t have a mobile optimized site. Just a few of the interesting stats you’ll find in this infographic by CultureLabel.


Other newsworthy tid-bits from ShopIgniter this week:

ShopIgniter Accepted Into Facebook Preferred Marketing Developer Program - we’re pretty excited and proud of this one. Highfive to us!

3 Tips for Mobile Commerce Campaigns - In his latest blog post, Kevin Tate points out that your social customers = your mobile customers.


Happy Friday Everyone!