Mashable reports that online retail sales in the US are on track to reach $327 billion in 2016. Consumer are becoming comfortable purchasing a wide variety of items online, and companies are jumping in to fill those needs. Mashable says:

U.S. shoppers are also now finding it easier to shop than ever before, thanks to improvements in mobile and tablet shopping capabilities. Innovative shopping models and loyalty programs … and aggressive promotions are drawing sales away from brick-and-mortar operations.

So what are you doing to get a piece of the ever-increasing online shopping market? As consumers get more comfortable shopping online, they’re also becoming more expectant that retailers will meet them where they are. If you haven’t yet, you might want to consider doing something like running flash sale, or integrating in-stream Facebook purchasing to your social media efforts. There are a lot of options to try and always more customers to reach!