Radian 6 has a great post on how to cultivate an influencer community. They make the point that when “courting” an influencer, a little common sense goes a long way. Influencers can be valuable to your brand and your bottom line, but they will only get to that point if you nurture them as a user as opposed to treating them like a dollar sign
Another point made by the Radian 6 post is to engage with your user where they are – don’t assume you know everything about them because they like your brand, or bought something from you once.
Depending on the size of your fan base, this may not be a simple undertaking but it doesn’t have to be complicated either. It’s sometimes astonishing how many brands still aren’t engaging where their users are. If people are posting on your facebook page, be sure to respond! If they’re bringing up customer service issues on Twitter, have a system to deal with that.
The same common sense approach holds true if you’re lacking engagement and trying to build an influencer community. People love to be rewarded for showing their loyalty – we’ve got plenty of ideas along these lines including flash sales, fan incentives, and special rewards for power users.
Have you developed other engagement strategies that have been successful?