If you ask for a login to your site, do you have buttons allowing users to log in via their social network of choice? You should! Users who log in through a social network will spend 50 percent more time on your site. Facebook is obviously the most common network of choice and with 800 million users its easy to see why.
Blake & Brady, a clothing boutique and newest member of the ShopIgniter family, was so excited about the opening of their Facebook store that they made this great video. Like they say in the video, as much as they would love to stay open around the clock they have to get their beauty sleep sometime! Now, they’ll be able to put their store for work to them even while they’re sleeping.
We’re in NYC this week for the National Retail Federation (NRF) conference and we’re thrilled to be hosting Think Out Loud in conjunction with the event. Retailers are excited about ecommerce again thanks in part to the emergence of social and mobile commerce over the past year or so.
Returns have long been a common part of the holiday shopping experience. But as ecommerce grows, this process has gotten a little more complicated.
We posted some commentary recently on how many companies have begun taking their social influence very seriously, sometimes at a detriment to their sales. While social involvement has obviously become crucial, the goal should be to wed involvement and ROI not sacrifice one over the other.