Monthly Archives: January 2012

Blake & Brady Make a Splash!

Blake & Brady, a clothing boutique and newest member of the ShopIgniter family, was so excited about the opening of their Facebook store that they made this great video. Like they say in the video, as much as they would love to stay open around the clock they have to get their beauty sleep sometime! Now, they’ll be able to put their store for work to them even while they’re sleeping.

ShopIgniter at NRF!

We’re in NYC this week for the National Retail Federation (NRF) conference and we’re thrilled to be hosting Think Out Loud in conjunction with the event. Retailers are excited about ecommerce again thanks in part to the emergence of social and mobile commerce over the past year or so.

Sponsored Stories are Now in Facebook Feed

Brands with fan pages now have the opportunity to have their content featured directly in the newsfeed, as a Sponsored Story. Facebook is putting some limitations on this to prevent users’ feeds from becoming overrun with ads. For example: they will only allow one sponsored story in the feed per day, and mobile users won’t see sponsored stories at all. Users will also only see these stories from brands they have already liked.

Finding your Social Network

The always-helpful Brian Solis recently wrote a post on ten social media tips you should implement in 2012. Before you get burnt out on the idea of year-end wrap-ups and new year’s lists, I just want to focus on one of his points: that you should understand a variety of social networks, and how they’re connecting to influencers.

Ignoring Current Users Can Cost You Potential Users

It’s almost unanimous: 90% of Facebook users surveyed said they’d be somewhat less likely or far less likely to do business with a brand if they saw that complaints on a company’s Facebook page were going unanswered.

Big Brands Choose Facebook for Big Reveals

We’ve been encouraging brands using Facebook to thank their fans for “liking” them by rewarding them with things like exclusive products, custom sales, and other things that make these power users feel appreciated. And more and more, big brands are choosing Facebook as the place where they make big announcements.

How are You Managing Social Proliferation

A popular post on the blogosphere today, from Jeremiah Owyang, makes two observations:

- Many businesses have rushed to jump in to social media, which isn’t necessarily a bad thing. BUT …

Ready for Holiday Returns?

Returns have long been a common part of the holiday shopping experience. But as ecommerce grows, this process has gotten a little more complicated. 

Who are the Top Influential Retailers?

We posted some commentary recently on how many companies have begun taking their social influence very seriously, sometimes at a detriment to their sales. While social involvement has obviously become crucial, the goal should be to wed involvement and ROI not sacrifice one over the other.