If you’re afraid that asking consumers to share personal Facebook data could turn potential customers away – don’t be. Or at least don’t worry too much about it. Sociable Labs studied 1.2 million consumers who tried to access one of 42 social applications on e-commerce sites. When these consumers got to the page with the “Facebook Permissions” dialogue box, they clicked “allow” 56 percent of the time.

And there’s a lot to be gained from this ask – retailers can access basic profile information like gender and name to more detailed information like a user’s birthday or movie preferences to authorization to post status updates on shoppers’ Facebook walls.

This “ask” can pay off well for retailers if done correctly. To read more about the study, click here.