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February 20, 2012 By Kevin Tate

F-Commerce experiences have to be compelling – just like real world retailing

Bloomberg’s premature (?) retrospective on early attempts at Facebook Storefronts is interesting in light of their upcoming IPO, but not largely relevant to the kinds of social commerce experiences we (and others) are building in Facebook today. It does, however, highlight something key that many of us in the field have been counseling brands and [...]
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Blog Article
February 1, 2012 By Alan Wizemann

What Happened to my Post Engagement?

You might have noticed over the last month or so, participation (likes, comments, shares) on your business page posts has drastically declined from what you might be used to. This is because of Edge Rank and Graph Rank. Facebook announced at the f8 conference that they are gearing up for changes to both their super secret algorithms that dictate what someone should see based on their relationships across Facebook when the new open graph tags (want, bought, listened, watched, cooked, etc) were released to the wild. Well, that time has come and we are now seeing the unfortunate events transpire. Although some business pages have seen changes for the positive, its rare. Personal news feeds seem to be less effected and more shares are now top stories as both Edge Rank and Graph Rank sort themselves out over the new, massive amount of data that Facebook now has access to. Users seem to be happy with the changes… Businesses, not so much.
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Blog Article
January 25, 2012 By Matt Compton

The Interest Graph is coming – but don’t forget the Social Graph!

The emerging Interest Graph is opening up some very exciting new targeting and segmentation opportunities – but we shouldn’t throw the baby out with the bathwater… Matt Compton revisits his recent social purchases, and finds that his social graph held the most sway.
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Blog Article
December 16, 2011 By Matt Compton

Earned, Owned and Paid Media: The lines are blurring

The pros and cons of earned and paid media have been well documented. Savvy digital marketers are now thinking about how these two forms of media work in conjunction with owned media in a holistic media mix. Marketing resource and spend allocation also beginning to be evaluated across all three media types rather than strictly on traditional paid media.
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Blog Article
December 15, 2011 By Alan Wizemann

Preparing for the Rising Tide of Social Sharing

Although social sharing, likes and more have been around for years they are still only used by about three to five percent of site visitors. Some web properties and engaging sites like news and others are starting to see those numbers increase as more web visitors become socially connected and engaged with their friends.
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Cultivating an Influencer Community

February 20, 2012 By Alexis James

Radian 6 has a great post on how to cultivate an influencer community. They make the point that when “courting” an influencer, a little common sense goes a long way. Influencers can be valuable to your brand and your bottom line, but they will only get to that point if you nurture them as a user as opposed to treating them like a dollar sign

F-Commerce experiences have to be compelling – just like real world retailing

February 20, 2012 By Kevin Tate

Bloomberg’s premature (?) retrospective on early attempts at Facebook Storefronts is interesting in light of their upcoming IPO, but not largely relevant to the kinds of social commerce experiences we (and others) are building in Facebook today. It does, however, highlight something key that many of us in the field have been counseling brands and [...]

Adapt, Don’t Conquer Local Social Media

February 16, 2012 By Alexis James

If you’re a local business utilizing social media to help drive in-person interactions, your goals might be different than an e-commerce-only company. Some social media week observations from Radian 6 help drive this point home. They observe that sites like Yelp can be especially helpful to the social strategy of a local business.

Not Getting Enough Click-throughs on Facebook? Here’s Why.

February 14, 2012 By Alexis James

Far too often, links aren’t optimized for Facebook. They’re not pulling in correct pictures, or perhaps they’re not pulling in pictures at all. They may not have the correct description, or the description may just be a string of keywords. All these things combine to make it less-than-tempting for users to click on the article being shared.

Consumers Spend 15 Percent of Their Online Time on Facebook

February 13, 2012 By Alexis James

Nine out of ten US internet users visited a social network at least once last year, according to comScore. Of course it’s probably no surprise that Facebook pulled in the largest percentage of social networking time: “14.6 percent of all time spent online and roughly 16 percent of page views are on Facebook.” Given the network’s filing for IPO last week, it’s clear that they are looking at ways to increase revenue on the platform.

Relax … if you like Pinterest, don’t worry about the link changes!

February 10, 2012 By Alan Wizemann

Some of you might have read on several media outlets that Pinterest is changing links to eCommerce sites in order to self-inject affiliate link codes so they can generate revenue on those pins. The immediate reaction to this was “oh no! they are changing my links?! That’s wrong… isn’t it?”…

How many people have bought products on Facebook?

February 9, 2012 By Alan Wizemann

So, how many people have bought something on Facebook? It’s more than you might think…

Over the past two years I have had the opportunity to speak in front of thousands of people at large scale fashion, retail and eCommerce events around the country. At the start of every presentation, I ask a few questions (mainly to wake the audience up). These are:

Have Product Reviews Peaked in Their Efficacy?

February 8, 2012 By Matt Compton

Reviews 1.0 are headed for the dead pool. In the past five years as ecommerce has grown, sites have seen good conversion rates based on reviews from users and previous purchasers. These reviews have played a huge role in conversions and studies have shown even negative reviews can help boost sales of a product. It’s been an assumed tactic by retailers to include reviews – and rightfully so.

Social Superbowl: Stats via Altimeter

February 7, 2012 By Alexis James

The majority of Superbowl ads had a web component, sending people to a website, landing page or social profile. Altimiter looked at a number of factors concerning the socialization of ads during this year’s game and determined a few things:

The inevitable is happening: Facebook is going public

February 6, 2012 By Alan Wizemann

What this means for companies in the facebook ecosystem.

Unless you live under a rock with the Geico guys, you know the news. Facebook is looking to raise $5 Billion in an IPO that is sure to shake up the market at an estimated $85 Billion valuation. Yes, those are B’s. Overnight, if everything goes as planned, a new Fortune 50 company will be born. For anyone working in the social space, recent IPO’s from LinkedIn, Zynga, and now Facebook put smiles on faces. For companies that are building off of social technologies from Facebook and others, the market is becoming more validated and promising on a daily basis.

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F-Commerce experiences have to be compelling – just like real world retailing

What Happened to my Post Engagement?

F-Commerce experiences have to be compelling – just like real world retailing

The inevitable is happening: Facebook is going public

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