The ShopIgniter Blog

ShopIgniter Selected As Radian6 Buddy Media Social Studio Partner

We’re excited to announce today that we’ve been selected as a partner application in the Radian6 Buddy Media Social Studio. As part of the Salesforce ExactTarget Marketing Cloud, this world-class solution delivers collaborative social content marketing, social engagement, publishing and analytics.

The POV: Moves From Google and Yahoo Confirm The Slow Death Of Display Advertising

Google and Yahoo have been changing up their advertising offerings in some pretty big ways.

Give Me Mobile-First or Give Me Death

Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires a new set of strategies and expertise.

Facebook Brand Updates Take Another Hit, Can You Recover?

In an effort to serve the most interesting content to users, on January 21st of this year, Facebook made yet another change to its news feed algorithm.

10 first reactions to Facebook Paper

If you missed my latest post featured on Inside Facebook, here it is again! Facebook Paper for iPhone and iPod recently hit the iOS App Store and if you haven’t downloaded it, you should. It’s actually pretty great. So much so that it inspired me to pull together ten first impressions of what it means for […]

The POV: Why Email + Social Make A Killer Combo

Email marketing and social media marketing are both essential items in a marketer’s tool kit and it’s time to stop thinking about them as isolated channels and start thinking about how you can use both, together, to drive outcomes that have big impact on your business. In this installment of The POV, ShopIgniter CEO Matt […]

Sochi 2014: The Most Dangerous Games For Advertisers

Originally published in ADOTAS Here we are. 2013 is in the rearview mirror. The end of the year is so predictable it’s almost depressing. You hear Wham!’s “Last Christmas” way more than you want to. “Love, Actually” plays on a loop all over cable. And you’re pelted with year-end lists and year-in-review pieces. How sick are you of those? […]

THE POV: What Should You Be Listening For In Twitter’s Upcoming Earnings Call

With Twitter’s first earnings call just a few weeks out, we wanted to ask Matt, Q: What will be the most important thing to come out of Twitter’s first earning call? And what topics should we be listening for?

THE POV: 6 New Years Resolutions Social Media Marketers Should Make For 2014

In between appetizers, cocktails and football, I sat down with Matt to reflect on 2013 and look ahead to 2014. Here are the top insights he shared for this week’s The POV,

5 Reasons to Capture Emails in Social

Originally published on ClickZ   Regardless of whether we’re posting to fans and followers or advertising to key target audiences, moving social mobile consumers from their news feed directly on to the path to purchase has proven difficult.

These Facebook Stats Will Make You a Social Advertising Hero

Originally published in SocialFresh If you’ve been marketing to the Facebook ecosystem for any amount of time, you know how quickly things change.

Flying High

Airlines aren’t great at lots of stuff.  Airline food?  Not great.  Getting you to Newark on time?  Not great.  Mergers?  Ask American Airlines and US Airways.  Social marketing?  Pretty great, actually.

The [Un]official Content Marketing Calendar

Today is July 17.  Did you know that, according to Brafton, ‘Back to School’ marketing starts…now? 

Earned, Owned and Paid Media: The lines are blurring

The pros and cons of earned and paid media have been well documented. Savvy digital marketers are now thinking about how these two forms of media work in conjunction with owned media in a holistic media mix. Marketing resource and spend allocation also beginning to be evaluated across all three media types rather than strictly […]

By |December 16th, 2011|Facebook|0 Comments|

Your Products are your Best Content

Sophisticated, modern marketing is all about content. For retailers and brands, the most important pieces of content are information, imagery and offers related to the products they sell. Through this lens, brands can optimize the referral power of earned media by focusing on products and product content that are compelling to consumers and result in […]

3 Tactics to Boost Conversions Using Facebook’s Website Custom Audiences

Facebook’s website custom audiences (WCAs) is a feature that lets you reach people who have previously visited your site and show them ads while they’re on Facebook. A form of remarketing, it lets you connect with potential customers again and show them relevant, tailored messages that will encourage them to return to your site and […]

The POV: Does Your Product Have What It Takes To Succeed?

More and more entrepreneurs are coming up with great ideas, pitching them and ultimately developing great new products for us all. But, how did they get started? And, how did they know their product had what it took to be successful? With experience on both the pitching and investing sides of the equation, for this […]

New Facebook and Twitter Tools for Direct Response

U.S. advertisers will spend more than 50 billion on digital advertising in 2014 — $29.61 billion on direct response initiatives alone — according to eMarketer’s recent digital ad spending by industry report. Moreover, digital direct response grew $4.74 billion over last year and the social networks are paying attention.

What Is “Rich Media” in a Social Mobile World?

Social media is inherently “rich,” but it is more than 75 percent mobile, which presents a slew of new challenges for marketers. How can we embrace social mobile rich media in our marketing efforts?

How to Leverage Social Media For Your 2014 World Cup Marketing Campaigns

There is no doubt that social media is playing a larger and larger role in the way that people watch and engage with live events and with the interwebs a buzz with people writing, posting and tweeting about the 2014 World Cup in Brazil, for this week’s POV, we asked our esteemed CEO his recommendations for brands […]

Organic Reach Is Temporary: 4 Big Insights Shaping Digital Marketing In 2014

There have already been big changes in this first half of 2014, including an increased focus on mobile and agencies scrambling in the industry.