Although it might seem obvious, as mobile ad spend continues to grow, marketers must quickly make the transition to mobile-first thinking, as it requires a new set of strategies and expertise.
Today is July 17. Did you know that, according to Brafton, ‘Back to School’ marketing starts…now?
Sophisticated, modern marketing is all about content. For retailers and brands, the most important pieces of content are information, imagery and offers related to the products they sell. Through this lens, brands can optimize the referral power of earned media by focusing on products and product content that are compelling to consumers and result in […]
The World Cup had much to teach marketers about how to accelerate growth and popularity – aka how to move the needle. Read on to see what the world’s biggest sporting event can teach you.
More and more entrepreneurs are coming up with great ideas, pitching them and ultimately developing great new products for us all. But, how did they get started? And, how did they know their product had what it took to be successful? With experience on both the pitching and investing sides of the equation, for this […]