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May 20, 2013 By Chad Giron

Content Czar or Content by Committee?

Who doesn’t love Altimeter Group, right? Low cost (FREE!), high-quality research on relevant industry trends. Plus Susan Etlinger is just, like, the nicest. In an April 25th report entitled Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise analyst Rebecca Lieb takes on – you guessed it – different ways [...]
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Blog Article
April 18, 2013 By Justin Kistner

66% of Facebook’s news feed ad dollars will be spent on rich media and video posts by 2015

I’m making a prediction: 66% of Facebook’s news feed ad dollars will be spent on rich media and video posts by 2015. Honestly, this prediction is pretty much cheating. All I did was look at the Forrester numbers for this year’s US display ad market, which is already 66% rich media and video. Facebook’s display ad [...]
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Blog Article
April 5, 2013 By Chad Giron

Invasion of The Phone Snatchers – Facebook Home (And What It Means For You)

Facebook Home inserts itself between you and every non-Facebook thing you might want to do with your phone. – Farhad Manjoo, Slate.com
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Blog Article
February 21, 2013 By Chad Giron

The 10 Commandments of Content Marketing

When Moses (or, in the picture above, a dashing Charlton Heston) came down from Mt. Sinai with the Ten Commandments, he wasn’t just trying to share “the word of God” with his people, he was also just trying to share some guidelines to help them get through the day. Life wandering in the desert for the children of Israel was hard, people!

Now, I don’t pretend to be Yahweh, or Charlton Heston, but I do think that the items below offer some good, common-sense tips for navigating the day in and day out challenges of content
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Blog Article
February 11, 2013 By Marko Z Muellner

Content or Context – Which Is King?

Originally published in ClickZ

I’m a digital marketing nerd. I’m deeply fascinated by the intensely dynamic environment we work in where consumer trends change daily and marketers are always a few (or many) steps behind.
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Content Czar or Content by Committee?

May 20, 2013 By Chad Giron

Who doesn’t love Altimeter Group, right? Low cost (FREE!), high-quality research on relevant industry trends. Plus Susan Etlinger is just, like, the nicest. In an April 25th report entitled Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise analyst Rebecca Lieb takes on – you guessed it – different ways [...]

How Target Is Using Rich Media Posts to Promote The Kate Young Collection On Facebook

May 14, 2013 By Kelly Cooper

In March, I wrote about how Target used a rich media post to promote Justin Timberlakes’s new album during the 2013 Grammy Awards. They used a brand new post type (what we now call a Rich Media Post or RMP) to build awareness, engagement, and pre-orders of JT’s new album among mobile+social audiences.

Well, it looks like Target was pretty darn happy with the results from their first RMP campaign because they are back at it again! This time, they are using rich media posts to promote products from the Kate Young for Target collection on the Target Style Facebook page.

How Toyota Crushed It On Facebook With Rich Media Posts

May 7, 2013 By Kelly Cooper

According to a Nielsen report, 40% of Americans use their smartphones or tablets while watching TV at least once per day and that percentage is steadily growing. Smart brands and agencies are recognizing these new consumer habits and creating multi-screen viewing experiences to make the most of the limited attention audiences have for advertisements.

Is Facebook the World’s Best Loyalist Marketing Platform Ever?

May 3, 2013 By Marko Z Muellner

Originally published in ClickZ

“Repeat business or behavior can be bribed. Loyalty has to be earned.” - Janet Robinson, CEO, The New York Times Company

How To Get Your Video Campaign to Go Viral: Spotlight on Evian’s Baby & Me Campaign

May 2, 2013 By Kathryn Hough

Cute sells. European mineral water brand Evian knows it. Their “Roller Babies” campaign in 2008 that featured CGI babies doing tricks on roller skates in the park was viewed almost 250 million times, making it the most viewed online ad ever.

Now the Evian babies are back and cuter than ever, only this time the CGI babies are paired with adult actors who look shockingly similar. The company’s follow-up video “Baby & Me,” is on track to beat “Roller Babies,” with over 33 million views since it’s launch last week. Baby & Me is Evian’s next video in their “live young” creative strategy.

Going Local – How Two Big Companies Manage Local Social Marketing

April 23, 2013 By Chad Giron

They say that all politics is local. For many large companies, so is social marketing.

66% of Facebook’s news feed ad dollars will be spent on rich media and video posts by 2015

April 18, 2013 By Justin Kistner

I’m making a prediction: 66% of Facebook’s news feed ad dollars will be spent on rich media and video posts by 2015. Honestly, this prediction is pretty much cheating. All I did was look at the Forrester numbers for this year’s US display ad market, which is already 66% rich media and video. Facebook’s display ad [...]

How-to Create Facebook Custom Audiences Using Power Editor

April 11, 2013 By Kelly Cooper

Facebook custom audiences are awesome in that they allow marketers to serve advertisements to a highly targeted audience, allowing for really smart media buys and a higher return on investment. Here is how you get started.

Dark Posts Will Change How You Think About Facebook

April 8, 2013 By Marko Z Muellner

Originally published in ClickZ

Like it or not, Facebook is here to stay. With a post-IPO war chest, and rising adoption and revenues, Facebook’s imminent demise is greatly exaggerated.

I understand why so many of us love to hate Facebook. It disrupts the tactics we’ve come to rely on in digital marketing and it forces us to change our organizations. It’s confusing and complicated and everything’s “native.”

Invasion of The Phone Snatchers – Facebook Home (And What It Means For You)

April 5, 2013 By Chad Giron

Facebook Home inserts itself between you and every non-Facebook thing you might want to do with your phone. – Farhad Manjoo, Slate.com

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Blog

Content Czar or Content by Committee?

66% of Facebook’s news feed ad dollars will be spent on rich media and video posts by 2015

Invasion of The Phone Snatchers – Facebook Home (And What It Means For You)

The 10 Commandments of Content Marketing

Content Czar or Content by Committee?

How Toyota Crushed It On Facebook With Rich Media Posts

66% of Facebook’s news feed ad dollars will be spent on rich media and video posts by 2015

How-to Create Facebook Custom Audiences Using Power Editor

Dark Posts Will Change How You Think About Facebook

Invasion of The Phone Snatchers – Facebook Home (And What It Means For You)

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