Project Description

The 2013 Social Rich Media Benchmark Report

Drive brand and business outcomes from social advertising

Facebook has emerged as a cost-effective channel for driving both brand and direct response objectives but most marketers are still trying to find the magic recipe for getting the most out of their spend here.

Do you want better returns from your Facebook ad dollars?

In this first of its kind report, we analyzed over 2 thousand Facebook news feed posts from Q1 and Q2 2013 and their over 2 billion impressions. We dive deep into the elements of successful Facebook campaigns – from posts and paid media to rich interactive landing pages and conversion optimization.

In our new report, you will learn,

  • The best post and ad pairings to achieve maximum impact
  • Why having a social paid media strategy is so important
  • How to convert your news feed content into ongoing business results

In such a dynamic and complex marketplace, nothing speaks louder than data. Get ready to dive deep!