About ShopIgniter

The Social Rich Media Platform

The social web is fundamentally changing the way products are discovered, bought and shared. This has brought both challenges and opportunities to brands and retailers who are vying for customers’ attention, loyalty and advocacy.

ShopIgniter’s powerful social rich media platform enables digital marketing leaders to reach and convert their social+mobile consumers. Innovative brands like Disney, GoPro, Sony Music, Lenovo, Target, Nike and Whole Foods use the Igniter platform to deliver, manage, and measure highly effective social media advertising campaigns in social streams that drive product discovery, engagement and advocacy across networks and devices.

Founded in 2009 and funded by Madrona Venture Group and Trinity Partners, ShopIgniter is headquartered in Portland, Oregon.

Our Team

Matt Compton

Chief Executive Officer

Matt oversees the company’s strategy, manages operations and continually seeks social commerce innovation for ShopIgniter customers. Prior to ShopIgniter, Matt was a venture partner at Madrona Venture Group. Prior to Madrona, Matt spent several years at Yahoo most recently as VP Media and Strategic Partnerships. He previously ran product and marketing for Music and headed up sales and marketing for the Business Services division, which included Yahoo Store. Prior to joining Yahoo, Matt was CEO and co-founder of uShock, a local portal company.

Matt has a BA degree, cum laude, in Economics and International Relations from Claremont McKenna College and an MBA with distinguished service honors from the Kellogg Graduate School of Management. He is on the non-profit board of the Access Fund and enjoys being active in the outdoors with his wife and two children: skiing, climbing, and cycling (regardless of weather) across the Pacific Northwest.
Marko Muellner

VP of Marketing

As a performance-driven marketing executive with over 15 years in digital, Marko has managed cross-channel, integrated and multi-touch marketing strategy, creative development and account management for MillerCoors Brewing, adidas America, Webtrends, ShopIgniter, Rent.com, Razorfish, Magnet Interactive, Digital Evolution and others. At ShopIgniter he leads all brand marketing and demand generation strategy, execution, measurement + optimization. He finds social product promotion a perfect fusion of his experience from brand marketing to eCommerce to social media and mobile marketing and he loves the challenge of B2B marketing in a fast-paced start-up.
Brent Newton

VP of Software Engineering

Brent has over 12 years of software engineering and software architecture experience in environments ranging from interactive agencies to SaaS providers, in projects ranging from complex desktop applications to n-tiered enterprise systems to eCommerce web applications, utilizing technologies from both the Microsoft and the Open Source worlds. With the time spent in the interactive agency world, working directly with clients, Brent has developed the keen abilities to discern unspoken client requirements and assuage client concerns. When not working, Brent can be found running around or exploring Portland and the rest of the Pacific Northwest.
Dan Warner

Founder, Chief Technology Officer

Prior to starting ShopIgniter, Dan had been the CTO for White Horse, a leading interactive agency where he was responsible for the web technology development of the Columbia Sportswear site, and many other clients including Cisco and Visa. With over 20 years of experience, Dan has been the technical wizard behind numerous start-ups including Fyreball.com, EventSpace.com, and ZingDing.com. When Dan is not working on the next big thing at ShopIgniter, he spends his time with his family, eats Paleo, trains Cross Fit, and competes in marathons throughout the Pacific Northwest.

Matt Compton Chief Executive Officer Marko Muellner VP of Marketing Brent Newton VP of Software Engineering Dan Warner Founder, Chief Technology Officer

Our Board

Tom Alberg

Founder, Managing Director, Madrona Venture Group

Tom Alberg is a Founder and Managing Director of Madrona Venture Group. Mr. Alberg currently serves as a director for Madrona portfolio companies ShopIgniter, Mercent, Impinj, and SinglePoint. In addition, he serves on the board of Amazon.com. Mr. Alberg served as President of LIN Broadcasting Corporation and Executive Vice President of McCaw Cellular Communications, Inc. prior to co-founding Madrona Investment Group in 1995. Previously, Mr. Alberg was Chairman of the Executive Committee and Partner in the Northwest’s largest law firm, Perkins Coie, and was previously an attorney with Cravath, Swaine & Moore in New York. He was co-chairman of the capital campaign for the Computer Science Department of the University of Washington. A graduate, cum laude, of Harvard College, Mr. Alberg received his law degree from Columbia Law School where he was an editor of the Law Review.
Matt Compton

Chief Executive Officer, ShopIgniter

Matt oversees the company’s strategy, manages operations and continually seeks eCommerce innovation for ShopIgniter customers. Prior to ShopIgniter, Matt was a venture partner at Madrona Ventures, an early www technology venture investor. Prior to Madrona, Matt spent several years at Yahoo most recently as VP Media and Strategic Partnerships. He previously ran product and marketing for Music and headed up sales and marketing for the Business Services division, which included Yahoo Store. Prior to joining Yahoo, Matt was CEO and co-founder of uShock, a local portal company and a founding partner of M2 Consulting, a product and marketing strategy consultancy.
Dave Hersh

Founding Chief Executive Officer, Jive Software

Dave was the Founding CEO (and later Chairman) of Jive Software, a Sequoia and Kleiner Perkins backed growth company. In that role, his vision and leadership grew the company from its inception as a small open source project with no revenue to a $55M, pre-IPO company. Jive became the hands-down leader of the Social Business Software revolution, with leadership positions in three separate Gartner Magic Quadrants. Prior to Jive, Hersh was the CFO at 4charity and a strategy consultant at VIA International, a boutique consultancy in Chicago and London. Dave earned his BA in Economics at DePauw University.
Larry Orr

General Partner, Trinity Ventures

Larry Orr has been with Trinity Ventures since 1989. Previously, he worked for five years at Hewlett-Packard where he held a range of marketing and management positions within the Information Network Group. Earlier in his career, Larry worked with New York investment firm Niederhoffer, Cross and Zeckhauser on mergers and acquisitions, and with Bain & Company, a leading management consulting firm.

In additional to ShopIgniter, Larry is an active member of the Board of Directors for several technology companies within the Trinity portfolio, including GridIron Systems, MSpot, Perfect Market, Skyfire and Vimo.
Alan Wizemann

Founder, ShopIgniter

With 15 years of development and ecommerce experience, Alan is directly responsible for the innovative ideas, roadmap and future direction of the platform. Working closely with the technical expertise of the development team, those ideas are turned into reality. In his spare time (about one day per month) Alan enjoys racing vintage Porsche’s at the Portland International Raceway.